CTBC Financial Holding Co (中信金控) is Taiwan’s sixth-most valuable brand, with a brand value of US$549 million, the Best Taiwan Global Brands survey released on Tuesday by the Ministry of Economic Affairs found.
CTBC Financial said that the survey showed that it has topped other financial companies in Taiwan for a fifth consecutive year, making it the most influential financial firm in terms of brand value.
The Industrial Development Bureau commissioned international consultancy Interbrand to conduct the annual survey on the value and ranking of the top 25 Taiwanese brands, CTBC Financial said.
Photo courtesy of CTBC Financial Holding Co
The survey assessed the brand value of thousands of Taiwanese listed companies through a two-stage process, while considering each firm’s financial strength and brand development strategy, it said.
The survey showed that CTBC Financial has dedicated significant effort toward expanding its overseas businesses and its transition to digital technologies.
The company has provided special loan programs for those affected by the COVID-19 pandemic, which is part of its “We are family” brand, an image that has successfully appealed to people, it said.
The branding — sustained and built up carefully through a series of videos and events — has been the main reason CTBC Financial has once again received the award, the survey’s organizers said.
Jeffrey Koo Sr (辜濓松), the late founder of the company, once said: “A company’s value is not based on becoming the most profitable, but, more importantly, on what it contributes to society and how it becomes a positive influence.”
When receiving the award at a ceremony on Tuesday, CTBC Financial chief administration officer Roger Kao (高人傑) said that the company has always been concerned with social issues in Taiwan, and this year it has focused on the pandemic in its videos.
One video contrasted the Taiwanese government’s efforts at combatting the pandemic with its work during the SARS epidemic in 2003, to 50 years earlier, when the Republic of China lost its seat in the UN, demonstrating that Taiwanese have always been able to come together in the face of adversity, he said.
The video has been viewed more than 11 million times by people from 20 countries, which not only brings Taiwan international attention, but also allows the world to see the extraordinary work that has gone into maintaining the normalcy of everyday life in Taiwan, Kao said.
Working with the Taiwanese government, CTBC Bank (中國信託銀行) has also provided relief loans to workers, an expedited process, with two years of work completed in six weeks through the lender’s digital banking technology.
The bank in October last year started a trial with Chi Mei Corp (奇美實業) to build the world’s largest blockchain credit platform, which simplifies the transaction process while also increasing security, CTBC Financial said.
The trial not only showed that the platform could cut processing time from five days to one, but also markedly improve transaction security, it added.
GlobalWafers Co (環球晶圓), the world’s No. 3 silicon wafer supplier, yesterday said that it is considering further capacity expansion as customers are requesting more capacity due to rising end-market demand and persistent supply constraints. The Hsinchu-based company said that emerging technologies and applications from 5G, artificial intelligence and electric vehicles are driving semiconductor demand. The semiconductor industry has a positive outlook for this year and beyond, with shipments of all diameters of wafers to increase through 2023, GlobalWafers said. “We have received requests for expansion from many strategic partners. We are now in discussions with customers,” company chairwoman Doris Hsu (徐秀蘭) told a
OUTBREAK: About 200 of the airline’s 1,200 pilots are not able to work. Most of them have been quarantined to prevent further infection, but 12 have COVID-19 China Airlines Ltd (CAL,中華航空) yesterday confirmed that it would temporarily reduce its cargo flight services to cope with a pilot shortage, as one-sixth of its pilots have been sidelined by a COVID-19 outbreak. “We are working out a new schedule,” the airline said in a statement after local news media reports on Saturday said that it would be reducing its cargo services from Wednesday, primarily affecting US destinations. CAL declined to give details about its new operating plan, but the reports said that it would be suspending its cargo flights to Dallas Fort Worth International Airport, Hartsfield-Jackson Atlanta International Airport and
XSEMI: The new venture would consolidate the strengths and resources of the two market leaders to secure chip supply and offer clients total solutions, the partners said Hon Hai Precision Industry Co (鴻海精密) and Yageo Corp (國巨) yesterday signed an agreement to form a joint venture called XSemi Corp (國瀚半導體) to develop” small ICs” priced under US$2 per unit, marking the latest effort by Hon Hai to bolster its foothold in the semiconductor market. The collaboration fits into Hon Hai’s plans for expansion by providing a steady supply of small semiconductors, while also serving the global market, the companies said in a joint statement. The new company, to be located in Hsinchu, would “consolidate the strengths and resources of the two market leaders” to provide a “complete semiconductor
German semiconductor producer Infineon Technologies AG on Tuesday said that microchip supply bottlenecks could continue into next year, in a blow to the auto industry. “We predict that the imbalance between supply and demand will continue for a few quarters yet, with the risk that it lasts into 2022,” Infineon chief executive Reinhard Ploss said in a virtual news conference. He added that the “bottlenecks” are a particular problem for the Munich-based company in areas where they do not produce the chips themselves, but buy them from subcontractors to equip microcontrollers for vehicles or smart appliances. The auto industry remains plagued by