CTBC Financial Holding Co (中信金控) is Taiwan’s sixth-most valuable brand, with a brand value of US$549 million, the Best Taiwan Global Brands survey released on Tuesday by the Ministry of Economic Affairs found.
CTBC Financial said that the survey showed that it has topped other financial companies in Taiwan for a fifth consecutive year, making it the most influential financial firm in terms of brand value.
The Industrial Development Bureau commissioned international consultancy Interbrand to conduct the annual survey on the value and ranking of the top 25 Taiwanese brands, CTBC Financial said.
Photo courtesy of CTBC Financial Holding Co
The survey assessed the brand value of thousands of Taiwanese listed companies through a two-stage process, while considering each firm’s financial strength and brand development strategy, it said.
The survey showed that CTBC Financial has dedicated significant effort toward expanding its overseas businesses and its transition to digital technologies.
The company has provided special loan programs for those affected by the COVID-19 pandemic, which is part of its “We are family” brand, an image that has successfully appealed to people, it said.
The branding — sustained and built up carefully through a series of videos and events — has been the main reason CTBC Financial has once again received the award, the survey’s organizers said.
Jeffrey Koo Sr (辜濓松), the late founder of the company, once said: “A company’s value is not based on becoming the most profitable, but, more importantly, on what it contributes to society and how it becomes a positive influence.”
When receiving the award at a ceremony on Tuesday, CTBC Financial chief administration officer Roger Kao (高人傑) said that the company has always been concerned with social issues in Taiwan, and this year it has focused on the pandemic in its videos.
One video contrasted the Taiwanese government’s efforts at combatting the pandemic with its work during the SARS epidemic in 2003, to 50 years earlier, when the Republic of China lost its seat in the UN, demonstrating that Taiwanese have always been able to come together in the face of adversity, he said.
The video has been viewed more than 11 million times by people from 20 countries, which not only brings Taiwan international attention, but also allows the world to see the extraordinary work that has gone into maintaining the normalcy of everyday life in Taiwan, Kao said.
Working with the Taiwanese government, CTBC Bank (中國信託銀行) has also provided relief loans to workers, an expedited process, with two years of work completed in six weeks through the lender’s digital banking technology.
The bank in October last year started a trial with Chi Mei Corp (奇美實業) to build the world’s largest blockchain credit platform, which simplifies the transaction process while also increasing security, CTBC Financial said.
The trial not only showed that the platform could cut processing time from five days to one, but also markedly improve transaction security, it added.
Taiwan Transport and Storage Corp (TTS, 台灣通運倉儲) yesterday unveiled its first electric tractor unit — manufactured by Volvo Trucks — in a ceremony in Taipei, and said the unit would soon be used to transport cement produced by Taiwan Cement Corp (TCC, 台灣水泥). Both TTS and TCC belong to TCC International Holdings Ltd (台泥國際集團). With the electric tractor unit, the Taipei-based cement firm would become the first in Taiwan to use electric vehicles to transport construction materials. TTS chairman Koo Kung-yi (辜公怡), Volvo Trucks vice president of sales and marketing Johan Selven, TCC president Roman Cheng (程耀輝) and Taikoo Motors Group
Among the rows of vibrators, rubber torsos and leather harnesses at a Chinese sex toys exhibition in Shanghai this weekend, the beginnings of an artificial intelligence (AI)-driven shift in the industry quietly pulsed. China manufactures about 70 percent of the world’s sex toys, most of it the “hardware” on display at the fair — whether that be technicolor tentacled dildos or hyper-realistic personalized silicone dolls. Yet smart toys have been rising in popularity for some time. Many major European and US brands already offer tech-enhanced products that can enable long-distance love, monitor well-being and even bring people one step closer to
RECORD-BREAKING: TSMC’s net profit last quarter beat market expectations by expanding 8.9% and it was the best first-quarter profit in the chipmaker’s history Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), which counts Nvidia Corp as a key customer, yesterday said that artificial intelligence (AI) server chip revenue is set to more than double this year from last year amid rising demand. The chipmaker expects the growth momentum to continue in the next five years with an annual compound growth rate of 50 percent, TSMC chief executive officer C.C. Wei (魏哲家) told investors yesterday. By 2028, AI chips’ contribution to revenue would climb to about 20 percent from a percentage in the low teens, Wei said. “Almost all the AI innovators are working with TSMC to address the
Malaysia’s leader yesterday announced plans to build a massive semiconductor design park, aiming to boost the Southeast Asian nation’s role in the global chip industry. A prominent player in the semiconductor industry for decades, Malaysia accounts for an estimated 13 percent of global back-end manufacturing, according to German tech giant Bosch. Now it wants to go beyond production and emerge as a chip design powerhouse too, Malaysian Prime Minister Anwar Ibrahim said. “I am pleased to announce the largest IC (integrated circuit) Design Park in Southeast Asia, that will house world-class anchor tenants and collaborate with global companies such as Arm [Holdings PLC],”