CTBC Bank Co Ltd (中國信託銀行) yesterday announced that it plans to launch an invitation-only credit card next month for the nation’s wealthiest people.
Through collaboration with MasterCard Inc’s World Elite program — which offers perks such as airport lounge access and luxury transportation — the CTBC Elite Card is expected to compete directly with other offerings like the American Express Centurion Card, better known as the “Black Card.”
The bank is planning to send out 2,000 invitations to its customers who meet the requirement of having about NT$6 million (US$191,375) in annual income and personal liquid assets of about NT$30 million.
Those who spend NT$3 million per year through credit cards in particular are the company’s target customers for the new top-of-the-line credit card, the bank said.
The annual fee for the CTBC Elite Card is to be NT$100,000 for a single card and NT$150,000 for the family package, which provides a single main card and two additional sub-cards, the bank said.
Taiwan’s global millionaires ranking rose to eighth last year at 325,000, up by 4.8 percent from 310,000 a year ago, according to MasterCard’s research.
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