Tue, Mar 18, 2014 - Page 5 News List

Chinese medicine gains new tourism factory in Tainan

By Yang Chin-cheng and Jake Chung  /  Staff reporter, with staff writer

Greater Tainan Mayor William Lai, second left, listens on Sunday to a man telling the story of traditional Chinese medicine at a tourist factory that opened in the Guantian District’s Industrial Park.

Photo: Yang Chin-cheng, Taipei Times

Herbal medicine is for everyday life, not just for sickness, staff at a Chinese medicinal herb tourist factory said as it opened in Greater Tainan’s Guantian District Industrial Area on Sunday.

Tainan Mayor William Lai (賴清德) said Taiwanese are health-conscious and understand that taking medicinal herbs, even when healthy, is good for the body as a whole.

The Tian Yi factory combines relaxation, food and Chinese medicinal knowledge, specializing in knowledge of how Chinese medicine can be incorporated into everyday life.

General manager Chen Hui-chua (陳慧娟) said the new Chinese medicinal tourist factory is the third among 14 tourist factories in the municipality.

The factory has its roots in a renowned and venerated Chinese medicinal brand that was better at making medicine than carrying out marketing, Chen said, adding that it was the city’s hope that the factory could help bridge tradition-steeped Chinese medicine with a health-conscious modern world.

“Even if the tastes of Chinese medicine do not agree with everyone, we hope that healthy drinks and teas will eventually be embraced by the younger generation,” Chen said.

The factory is divided into four sections, including a gallery illustrating the development of Chinese medicine over the past 5,000 years, as well as the personal stories of traditional Chinese medicine doctors of old, Chen added.

“There is also an display that explains the process of making Chinese medicine and common concepts of when to use them” Chen said.

“There is a section where tourists can experience what it felt like to be a traditional medicine doctor in the old days,” she said.

“There is also a dining area, where people can try meals that incorporate Chinese medicines,” Chen added.

The meals are a joint effort by the factory and the National Kaohsiung University of Hospitality and Tourism, she said.

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