Microsoft Corp is spreading its Cortana digital assistant abroad, starting with China and the UK.
The company’s corporate vice president of operating systems, Joe Belfiore, said in Beijing yesterday that Chinese and British users of Windows Phones will get the voice-recognizing app in an update to Windows Phone 8.1 that will begin rolling out to developers next week and to users in the coming months.
In China, the app nicknamed “Xiao Na” will speak Mandarin and include locally relevant information, like air quality reports in weather updates and information on local TV shows and celebrities.
In Britain, users will get an app that has a British accent and be up to date about English Premier League soccer and other local matters.
Users in Australia, Canada and India will also be allowed to use a version of Cortana, although the Redmond, Washington-based company said that would be an earlier test mode and tailored to US and UK audiences.
The update, described in April at Microsoft’s developer conference, will also introduce new hardware capabilities as the software giant seeks hardware partners beyond Nokia, whose device unit it purchased in April.
Although Nokia has accounted for most of the Windows Phone shipments today, Microsoft has signed up 14 new manufacturing partners in the past six months, including heavyweights like Samsung Electronics Co, HTC Corp (宏達電), Huawei Technologies Co (華為) and ZTE Corp (中興).
The update allows for phones to use two SIM cards, supports a better screen resolution for lower-end phones and adds support for so-called “smart covers” that give users brief notifications through a small window in the cover like on Samsung’s S4 and S5.
Additionally, the update adds support for faster charging and improves support for Bluetooth accessories like fitness tracker wristbands.
On the software side, the update will now allow so-called “live tile” icons to be grouped into folders, a functionality that has long been available on Apple iPhones and devices that run Google Inc’s Android operating system.
However, in Windows Phone the tiles show snippets of information from the apps. The folders will show snippets from four to 18 apps in the folder at once.
Meanwhile, Microsoft said it seeks to comply with Chinese law, after Beijing announced an anti-monopoly investigation of the US company over its business practices.
“Microsoft complies with the laws and regulations of every market in which we operate around the world and we have industry leading monitoring and enforcement mechanisms in place to ensure this,” it said in a brief statement yesterday. “Our business practices in China are designed to be compliant with Chinese law.”
China’s State Administration for Industry and Commerce (SAIC) on Tuesday said it was investigating Microsoft for “monopoly actions” related to its flagship Windows operating system and Office suite of software.
Nearly a hundred SAIC officials visited Microsoft offices in Beijing, Shanghai, Guangzhou and Chengdu, it said, seizing computers and digital files, and copying contracts and financial statements.
The investigation is continuing.
Additional reporting by AFP
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