Thu, Mar 18, 2010 - Page 12 News List

Intel launches CPU aimed at high-end desktop segment

By Jason Tan  /  STAFF REPORTER

Intel Corp, the world’s largest chipmaker, yesterday debuted a high-end desktop processor, hoping the latest chip would fuel growth of the desktop segment.

Its new Intel Core i7-980x Extreme Edition is a six-core central processing unit that it said promised a whole new level of performance.

Ken Lau (劉景慈), a director of Intel Microelectronics Asia Ltd Taiwan Branch, said the new chipset offers 34 percent better video effects and 49 percent better game physics compared with its predecessor, which is best suited for high-end gamers or professional multimedia users.

The desktop market has been stagnant in the past few years, as more users opt for notebooks, he said.

Industry tracker International Data Corp (IDC) said earlier this week that portable PCs would remain the key driver of growth in both the consumer and business markets, grabbing a 70 percent share of all PCs shipped by 2012, while desktop shipments will continue to fall everywhere except in the Asia-Pacific region (excluding Japan).

“It is not easy to push desktops now. But small-form-factor PCs such as All-in-One [AIO] computers will take off,” said Lau, adding that AIO’s higher prices would still put some off.

Small and medium-sized businesses would also adopt small-form-factor PCs, as they save office space thanks to their compact size, Lau said.

“AIO could be the short-term engine to fuel desktop growth. But so far, we haven’t seen many upside factors that would help boost desktop penetration,” Topology Research Institute (拓墣產業研究所) researcher Ryan Lee (李易聰) said.

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