Tue, Jul 25, 2006 - Page 11 News List

Family lacks ingredients to lead company's future

SUCCESSION The next generation of the Lee family shows no interest in taking over the business, so an outsider is being recruited to become boss

AP , XINHUI, CHINA

Eddy Lee, chairman of sauce giant Lee Kum Kee, gestures in front of hundreds of towering green tanks for fermenting of soy beans at the Lee Kum Kee sauce factory in Xinhui, China, on June 5. Lee Kum Kee, a family firm which began making sauces more than 100 years ago, is being run by the fourth generation. The fifth wave, however, shows no interest in taking over.

PHOTO: AP

The sour smell of fermenting soy beans hangs in the air at the Lee Kum Kee (李錦記) sauce factory as company chairman Eddy Lee (李惠民) explains why he's haunted by a old Chinese saying: "Wealth doesn't go beyond the third generation."

The family firm -- which began making sauces more than 100 years ago and is now a major global brand -- is already being run by the fourth generation. And the fifth wave is showing no interest in taking over, Lee says.

"There are so many family businesses that fail to continue. We want to break that curse," Lee, 50, says from a sofa in the living room of his bungalow on the factory's grounds, with a huge green lawn and a grove of banana trees.

It's the classic succession issue -- one of the most serious challenges facing family businesses around the world. How do you groom the next generation, restructure the company for new leadership and avoid the familial feuding that has sunk so many others?

The Lee family has decided to take a bold step: hiring an outsider to be the chief executive officer by the end of this year. Until now, most top management spots have been filled by family members or longtime employees.

"We believe the company is becoming big enough that it's not an easy job to do anymore. It requires more management skills," Lee said.

It's a huge move for a company founded in 1888. The firm's first product was oyster sauce.

Lee's great grandfather developed the sauce recipe by accident. The restaurateur left a pot of oyster soup boiling too long and discovered the broth had been reduced to a thick, dark brown sauce that was tastier than the soup.

The company moved to Hong Kong in 1946 and began quickly expanding its global business, selling its premium sauces to wealthy Chinese living in San Francisco, London, New York and Hawaii. Now Lee Kum Kee sells nearly 300 sauces and condiments, including chili garlic sauce, minced ginger, sesame oil and soy sauce, in grocery stores worldwide.

Lee is tightlipped about the company's financials and only shares vague figures about sales and production: "Every year, we have 15 percent to 20 percent, at the most 25 percent, growth ... But this is not what we want. We want breakthroughs all the time."

Lee said the company is making a big push to become the leader in China's huge soy sauce market.

"I think if we can be No. 1 in China, we have a good chance to be No. 1 in the world in Asian or Chinese sauces ... We're currently No. 2," he said.

Lee Kum Kee produces about 100,000 tonnes of soy sauce each year, he said. The company has a factory in Hong Kong, two in China and distribution centers and sales offices in the US and Europe.

The plant in Xinhui employs about 1,400 people and has several football field-sized spaces with rows of silo-like fermentation tanks that each hold enough soy sauce to fill 100,000 bottles.

Lee said the firm tries to work out problems by having regular family retreats. The family -- four brothers, a sister and two parents -- also holds an election every two years for the chairmanship, said Lee, who will serve until 2008.

Lee said the company has had a difficult time searching for a CEO. It needs someone -- preferably ethnic Chinese -- with global experience who understands Chinese food culture and the sauce business. The person also has to understand how to work with the family, he said.

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