The combined value of Taiwan’s 25 most valuable brands rose 2.7 percent last year from a year earlier, with PC brand Asustek Computer Inc (華碩電腦) the No. 1 brand for the 12th consecutive year, Taiwan Institute of Economic Research (TIER) said yesterday.
While the global economy recovered at a slow pace, brands in Taiwan remained resilient and continued to grow amid the artificial intelligence (AI) development boom, the institute said in a statement.
Citing the 2025 Best Taiwan Global Brands survey, TIER said the top 25 brands reported aggregate value of US$15.15 billion, up 2.7 percent from a year earlier.
Photo: Fang Wei-chieh, Taipei Times
Asustek, which benefited from AI-driven growth by allocating its resources from cloud to edge technologies, saw brand value rise 14 percent from a year earlier to US$2.595 billion.
Information security solution provider Trend Micro Inc (趨勢科技) retained second spot with its brand value up 6 percent from a year earlier to US $2.33 billion, while smartphone IC designer MediaTek Inc (聯發科) ranked No. 3 again with its brand value rising 45 percent to US$2.04 billion, as the company has built a comprehensive AI-related communications ecosystem, the survey found.
Industrial computer supplier Advantech Co (研華) came in fourth, up one notch from a year earlier as its brand value rose 5 percent to US$896 million, while power management solution provider Delta Electronics Inc (台達電) saw its brand value rise 30 percent to US$773 million, vaulting the company up four notches to No. 5.
Cathay Financial Holding Co (國泰金控) secured sixth place, up from 10th a year earlier, as its brand value rose 17 percent to US$691 million. CTBC Financial Holding Co (中信金控) ranked seventh with US$688 million, Acer Inc (宏碁) was listed eighth with US$615 million, bicycle maker Giant Manufacturing Co (巨大機械) with ninth with US$614 million and financial leasing services provider Chailease Holding Co (中租控股) ranked 10th with US$564 million.
TIER said even in the non-tech sector, Giant, bicycle maker Merida Industry Co (美利達), ranked No. 13, fitness equipment supplier Johnson Health Tech Co (喬山健康科技), ranked No. 15, Cathay Financial and CTBC Financial also took advantage of AI technology to improve their operations.
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