A Japanese sushi entrepreneur yesterday paid a record US$3.2 million for a giant bluefin tuna at an annual prestigious new year auction in Tokyo’s main fish market.
Self-styled “Tuna King” Kiyoshi Kimura’s sushi restaurant chain paid the top price for the 243kg fish that was caught off Japan’s northern coast.
“I’d thought we would be able to buy a little cheaper, but the price soared before you knew it,” Kimura said after the pre-dawn auction at Tokyo’s main fish market.
Photo: AFP
“I was surprised at the price...I hope that by eating auspicious tuna, as many people as possible will feel energized,” he told reporters.
The ￥510.3 million price at the new year’s auction was the highest since comparable data started being collected in 1999.
The previous high was ￥333.6 million for a 278kg bluefin in 2019, after the fish market moved from its traditional Tsukiji area in central Tokyo to a more modern facility.
The top bidder last year paid ￥207 million for a 276kg bluefin.
Shortly after this year’s auction, the tuna was butchered and turned into sushi, selling for about ￥500 per roll.
Dave Gershman, a senior officer for the Pew Charitable Trusts’ international fisheries team, used news of the auction to highlight that stocks of Pacific bluefin tuna were improving after being “near collapse.”
During the COVID-19 pandemic, the new year tunas commanded only a fraction of their usual top prices as restaurants scaled back operations.
Gershman in an e-mailed statement said that a 2017 recovery plan “is working, and if decisionmakers take further action in 2026, the future for Pacific bluefin will be bright.”
“This year, fisheries managers from Japan, the United States, Korea and other countries from across the Pacific who target bluefin should agree on a long-term, sustainable management plan that would lock in a healthy population and ensure that the species never again faces the overfishing of the past,” he added.
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