Asustek Computer Inc (華碩) yesterday said the new ROG Xbox Ally and Ally X, codeveloped with Microsoft Corp, are expected to help drive the company’s revenue growth this quarter, as preorders for the two handheld devices have been strong since Friday last week.
The two ROG Xbox devices are available for preorder in 33 countries, including Taiwan, ahead of their official launch on Oct. 16.
Strong preorders have boosted the company’s confidence in the two new devices, and it expects their sales to be comparable to those of the previous-generation ROG Ally, an Asustek official told the Taipei Times by telephone.
Photo: AFP
The ROG Ally contributed about NT$5 billion to NT$10 billion (US$164.2 million to US$328.4 million) to Asustek’s quarterly revenue in 2023 after its midyear launch, the company said earlier.
Asustek showcased the two new ROG Xbox devices at the Tokyo Game Show late last month, drawing significant attention, the official said on condition of anonymity.
The two new devices are powered by Advanced Micro Devices Inc chips, with the Ally using a Ryzen Z2 A processor and the Ally X featuring a Ryzen AI Z2 Extreme processor.
Anticipated strong sales of the two devices are also linked to the upcoming launches of several new games by Microsoft, including Hollow Knight: Silksong and Ninja Gaiden 4, the official said.
In August, Asustek co-CEO Samson Hu (胡書賓) said shipments of advanced gaming products, including handheld Xbox devices, would continue to drive the company’s growth in the second half of this year.
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