PC vendor Asustek Computer Inc (華碩) is restructuring after posting its first quarterly losses in four years last quarter, it said yesterday.
The company hopes to expand its commercial PC market share to 10 percent from 5 percent, Asustek cochief executive officer Samson Hu (胡書賓) said at an online media briefing.
Commercial PC business is the second-biggest business group of the company, with a headcount of 540, Asustek said.
Photo: REUTERS
Asustek hopes to safeguard its leading position in the gaming PC market, Hu said.
The restructuring would not lead to massive layoffs, Hu said, dismissing media reports that the company was planning to cut up to 800 jobs.
Only a very small number of positions could be axed, as the company has about 600 vacancies that need to be filled, he added.
“The company’s structural adjustments do not aim to cut jobs, but to optimize the company’s operations and improve its agility, allowing the company to quickly respond to rapid market changes,” Hu said.
The global PC industry has faced challenges over the past few quarters in terms of macroeconomic conditions, supply chain issues and consumer demand, Hu said.
Asustek reported net losses of NT$3.82 billion (US$124.33 million) last quarter, which the company blamed on high channel inventories and disappointing PC sales.
Under the company’s restructuring plans, Asustek has divided its businesses into three categories: the consumer product business group, commercial product business group and mobile product business group. Gaming PCs would be included in the consumer product business group.
Asustek gaming PC business head Chang Yang-kuang. (張仰光) is to oversee the company’s consumer product business group, while Chang Kai-shun (張凱舜) would take charge of the commercial product and mobile business groups.
The adjustments are to take effect on July 1.
Micron Memory Taiwan Co (台灣美光), a subsidiary of US memorychip maker Micron Technology Inc, has been granted a NT$4.7 billion (US$149.5 million) subsidy under the Ministry of Economic Affairs A+ Corporate Innovation and R&D Enhancement program, the ministry said yesterday. The US memorychip maker’s program aims to back the development of high-performance and high-bandwidth memory chips with a total budget of NT$11.75 billion, the ministry said. Aside from the government funding, Micron is to inject the remaining investment of NT$7.06 billion as the company applied to participate the government’s Global Innovation Partnership Program to deepen technology cooperation, a ministry official told the
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電), the world’s leading advanced chipmaker, officially began volume production of its 2-nanometer chips in the fourth quarter of this year, according to a recent update on the company’s Web site. The low-key announcement confirms that TSMC, the go-to chipmaker for artificial intelligence (AI) hardware providers Nvidia Corp and iPhone maker Apple Inc, met its original roadmap for the next-generation technology. Production is currently centered at Fab 22 in Kaohsiung, utilizing the company’s first-generation nanosheet transistor technology. The new architecture achieves “full-node strides in performance and power consumption,” TSMC said. The company described the 2nm process as
Shares in Taiwan closed at a new high yesterday, the first trading day of the new year, as contract chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) continued to break records amid an artificial intelligence (AI) boom, dealers said. The TAIEX closed up 386.21 points, or 1.33 percent, at 29,349.81, with turnover totaling NT$648.844 billion (US$20.65 billion). “Judging from a stronger Taiwan dollar against the US dollar, I think foreign institutional investors returned from the holidays and brought funds into the local market,” Concord Securities Co (康和證券) analyst Kerry Huang (黃志祺) said. “Foreign investors just rebuilt their positions with TSMC as their top target,
POTENTIAL demand: Tesla’s chance of reclaiming its leadership in EVs seems uncertain, but breakthrough in full self-driving could help boost sales, an analyst said Chinese auto giant BYD Co (比亞迪) is poised to surpass Tesla Inc as the world’s biggest electric vehicle (EV) company in annual sales. The two groups are expected to soon publish their final figures for this year, and based on sales data so far this year, there is almost no chance the US company led by CEO Elon Musk would retain its leadership position. As of the end of last month, BYD, which also produces hybrid vehicles, had sold 2.07 million EVs. Tesla, for its part, had sold 1.22 million by the end of September. Tesla’s September figures included a one-time boost in
RSS