Wed, Feb 15, 2023 page12

• CTBC Bank ranks among Brand Finance’s top banks

  INTERNATIONAL BRAND: CTBC Bank’s brand value rose 28 percent annually, and was the nation’s only financial institution to make the brand strength top 50

  • Staff writer
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  CTBC Bank (中國信託銀行) was ranked the world’s 128th most valuable bank in the Brand Finance Banking 500 report this year, the ninth time the bank was listed as the highest-rated Taiwanese financial institution in the brand valuation consultancy’s listing.

  According to the report — created jointly by the consultancy and The Banker magazine, both of which are based in the UK — CTBC Bank has a brand value of US$2.112 million, which advanced its placement in the listing by 13 places from last year.

  The report also listed CTBC Bank’s brand strength index as the 41st highest globally, up 58 ranks from the bank’s placement the previous year.

  

  Regarded as the industry’s most authoritative report of its kind, the Brand Finance Banking 500 report gauges the brand value of the world’s financial institutions through quantitative and qualitative metrics, including brand strength, brand royalty rate and revenue forecasts.

  CTBC Bank’s 28 percent year-on-year increase in brand value is due largely to a stable financial performance that contributed to steady growth, while the bank’s brand strength index score of 83 reflected its “AAA-” credit rating, the report said.

  CTBC Bank is Taiwan’s only financial institution to be included in the report’s top 50 ranking for brand strength.

  

  The CTBC Bank building in Taipei’s Nangang District is pictured in an undated photograph.

  Photo courtesy of CTBC Bank Co

  The bank’s brand royalty rating — a gauge of its value and influence on profits — rose to 3.7 percent, representing a 0.4 percentage point increase over last year, which suggests sound performance in operational effectiveness, financial services and client satisfaction.

  CTBC Bank is the Taiwanese financial institution with the furthest international reach and has a strong presence throughout Southeast Asia.

  It operates branches in Singapore, India and Vietnam, subsidiaries in Indonesia and the Philippines, offices in Malaysia and Myanmar, and since 2020 has been the largest shareholder of the Thailand-based LH Financial Group.

  Demonstrating its status as a regionally significant financial institution, CTBC Bank participates in the government’s New Southbound Policy, conducting a wide range of overseas operations to facilitate Taiwanese investments there.

  Last year, CTBC Bank won 290 domestic and international awards including all seven of the Taiwan Banking and Best Practice Awards, 41 Asia Pacific and global awards, its seventh Best Taiwan Global Brands award and its eighth World Branding Forum Brand of the Year award, the sole Taiwanese financial institution to hold that distinction.

  Additionally, CTBC Bank is the only Domestic Systemically Important Bank to exceed all three capital requirement metrics for 2025 and its “A1” rating from Moody’s shows the bank to be the most robust financial institution in the nation.
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