Facebook Inc yesterday announced plans to hire 10,000 people in the EU to build the “metaverse,” a virtual reality version of the Internet that the tech giant sees as the future.
Facebook chief executive officer Mark Zuckerberg has been a leading voice in Silicon Valley hype around the idea of the metaverse, which would blur the lines between the physical world and the digital one.
The technology might, for example, enable someone to don virtual reality glasses that make it feel as if they are face-to-face with a friend when they are actually thousands of kilometers apart and connected via the Internet.
Photo: AFP
“The metaverse has the potential to help unlock access to new creative, social and economic opportunities, and Europeans will be shaping it right from the start,” Facebook wrote in a blog post. “Today, we are announcing a plan to create 10,000 new high skilled jobs within the European Union (EU) over the next five years,” it wrote.
The European hires would include “highly specialized engineers,” but the company otherwise gave few details of its plans for the new metaverse team.
“The EU has a number of advantages that make it a great place for tech companies to invest — a large consumer market, first class universities and, crucially, top quality talent,” Facebook wrote.
The announcement comes as Facebook grapples with the fallout of a damaging scandal, major outages of its services and rising calls for regulation to curb its vast influence. The company has faced a storm of criticism over the past month after former Facebook data scientist Frances Haugen leaked internal studies showing Facebook knew its sites could be harmful to young people’s mental health.
The Washington Post last month said that Facebook’s interest in the metaverse might be “part of a broader push to rehabilitate the company’s reputation with policymakers and reposition Facebook to shape the regulation of next-wave Internet technologies.”
Yet Zuckerberg also appears to be a genuine evangelist for the advent of the metaverse era, predicting in July that Facebook would transition from “primarily being a social media company to being a metaverse company” over the next five years.
Facebook bought Oculus VR Inc, a company that makes virtual-reality (VR) headsets, for US$2 billion in 2014 and has since been developing Horizon, a digital world where people can interact using VR technology.
In August, the company unveiled Horizon Workrooms, a feature where coworkers wearing VR headsets can hold meetings in a virtual room where they all appear as cartoonish 3D versions of themselves.
Metaverse enthusiasts say that the Internet is already starting to blur the lines between virtual experiences and “real” ones.
Stars such as pop diva Ariana Grande and rapper Travis Scott have performed for huge audiences, watching at home, via the hit video game Fortnite.
In Decentraland, another online platform widely seen as a forerunner to the metaverse, you can already get a job as a croupier in its virtual casino.
Shiina Ito has had fewer Chinese customers at her Tokyo jewelry shop since Beijing issued a travel warning in the wake of a diplomatic spat, but she said she was not concerned. A souring of Tokyo-Beijing relations this month, following remarks by Japanese Prime Minister Sanae Takaichi about Taiwan, has fueled concerns about the impact on the ritzy boutiques, noodle joints and hotels where holidaymakers spend their cash. However, businesses in Tokyo largely shrugged off any anxiety. “Since there are fewer Chinese customers, it’s become a bit easier for Japanese shoppers to visit, so our sales haven’t really dropped,” Ito
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