Microsoft Corp is out to use Windows software to do for altered reality what it did for PCs: make them commonplace.
The US technology giant yesterday announced that Windows software already powering a wide range of devices, including HoloLens augmented reality headgear, is being opened to partners interested in building devices for “mixed reality” experiences.
Devices built on the Windows platform would be interoperable, meaning that someone wearing HTC Corp’s (宏達電) Vive virtual reality gear would be able to virtually visit and collaborate with someone using HoloLens virtual reality goggles, Microsoft executives said.
The list of partners already working with Microsoft included HTC, Lenovo Group Ltd (聯想), Asustek Computer Inc (華碩) and HP Inc.
Microsoft said it built HoloLens to showcase the potential for the technology, which is based on the same Windows operating system that powers computers, smartphones, Xbox consoles and more.
Sharing the Windows platform would mean that augmented or virtual reality gear from various manufacturers would be able to work with one another, the same way Windows computers do.
“We are bringing the software that lights up HoloLens to the entire ecosystem of mixed reality devices — and inviting partners to join us in this platform,” Microsoft spokesman Greg Sullivan said.
While virtual reality devices such as those from Facebook Inc-owned Oculus VR Inc and Sony Corp’s PlayStation unit immerse users in fantasy worlds, HoloLens “augments” reality by overlaying holograms on the real world in view.
HoloLens lets users interact with virtual objects using hand gestures.
Microsoft would not disclose details regarding how it would make money from the move, but it is expected to pursue the kinds of licensing deals it negotiates with companies that make Windows-powered computers.
Creating a common platform for a wide range of companies to create and market mixed reality gear promises to bring down prices for altered reality gear while enriching variety in the marketplace.
Microsoft in March began its first shipments of its HoloLens to application developers, staking its place in what is expected to be an emerging computing platform.
The holographic capabilities in the Microsoft gear can open doors for developers to augment tasks from complex surgery to motorcycle design, according to the company.
Marketers predict virtual headsets would soon top wish lists for kids and young adults from Silicon Valley to Hong Kong, but some analysts say virtual reality will be eclipsed by augmented reality within a few years.
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