Countless moviegoers have rushed to the cinema since Avengers: Endgame opened in Taiwan over two weeks ago on April 24. The blockbuster about a group of superheroes saving the universe had the biggest opening day ever, and it quickly smashed 16 records within the first week of its opening, becoming the first and only film to gross over NT$100 million in a single day in Taiwan’s movie history.
The fourth and final chapter of the superhero series from Marvel set new opening weekend records around the world, earning US$357 million in North America and US$1.2 billion worldwide at the box office. The film also broke opening records in 44 other countries, replacing Titanic as the second highest-grossing film of all time in just 11 days.
Directors Anthony and Joe Russo attributed the huge success to a few factors, such as social-media buzz and a serialized approach to filmmaking. The Russo brothers have 2.2 million Instagram followers and like to leave clues on it to create a buzz online, according to Bloomberg.
Photo: Yang Ya-min, Liberty Times
照片︰自由時報記者楊雅民
(Eddy Chang, Taipei Times)
《復仇者聯盟4:終局之戰》於四月二十四日在台上映以來,兩週內已吸引無數影迷前往戲院搶看。這部關於一群超級英雄拯救宇宙的賣座巨片,在台開片首日即打破票房紀錄,並於首週共粉碎了十六項紀錄,更是台灣影史上第一、也是唯一一部單日票房就破億的作品。
漫威影業此一超級英雄系列第四集是該系列的最終章,在海外亦創下首映週末的新高,北美大賣三億五千七百萬美元,全球狂飆十二億美元,還在四十四個國家打破開片票房紀錄,只花了十一天就擊沉《鐵達尼號》,成為全球影史最賣座電影亞軍。
雙人導演安東尼羅素和喬羅素,將該片巨大的成功歸因於好幾項因素,包括社群媒體的熱議,和他們拍攝系列化電影的手法。羅素兄弟的IG有兩百二十萬名追蹤者,據彭博社指出,他們喜歡在上面留下一些線索,藉以在網上炒熱話題。
(台北時報張聖恩)
Rice is an essential ingredient in Taiwanese cuisine. Many foods are made of rice, adding more variety to our cooking, such as rice cake, or “gui.” Wagui is made by steaming rice flour batter in a bowl. The term “gui” refers to a type of food made from rice, while “wa” refers to a bowl. The pronunciation of “gui” in Taiwanese Hokkien is similar to the word for “nobility” in Chinese, so it is common for people to prepare various types of gui, including wagui, as offerings to the gods or ancestors,. 米是台灣重要的主食,用米製成的食品十分多元,豐富我們的飲食,如米做成的「粿」。粿的意思是米做成的糕點,碗粿是將在來米漿倒入碗中蒸熟,因而得名。粿因為音同「貴」,因此碗粿等粿食常用作供品祭拜神明和祖先。 nobility (n.) 高貴,高尚;貴族 offering (n.) 供品 While Taiwan may not be
It’s no secret that Japanese people have a deep affection for noodles. Like in the rest of East Asia, noodles are an important staple food, second only to rice. Japanese people have enjoyed noodles for over 1,000 years. The first noodles came from China and were introduced around 800 CE. As time passed, noodles in Japan not only became widespread but also developed some unique Japanese characteristics. The three most popular types of noodles in Japan are ramen, soba, and udon. Ramen, typically made from wheat flour, is usually thin and firm. The dough is kneaded and left to
On Tuesday last week, the flame for this summer’s Paris Olympics was lit at the birthplace of the ancient Olympic Games in southern Greece in a meticulously choreographed ceremony. It will then be carried through Greece for more than 5,000km before being handed over to French organizers at the Athens venue used for the first modern Olympics in 1896. The pageantry at Olympia has been an essential part of every Olympics for nearly 90 years since the Games in Berlin. It’s meant to provide an ineluctable link between the modern event and the ancient Greek original on which it was initially modelled. Once
Drive-through (or drive-thru) restaurants provide people with the immense convenience of being able to purchase and pick up meals without needing to leave their vehicles. These restaurants have been around for decades, and their success has spawned a number of equally handy services. The drive-through concept originated with the drive-in restaurant, the first of which was established in the US in 1921. Patrons would order and eat the food that was delivered to their cars by workers called “carhops.” Ten years later, a drive-through service was introduced, but it was not until 1947 that the first exclusively drive-through restaurant opened its