Countless moviegoers have rushed to the cinema since Avengers: Endgame opened in Taiwan over two weeks ago on April 24. The blockbuster about a group of superheroes saving the universe had the biggest opening day ever, and it quickly smashed 16 records within the first week of its opening, becoming the first and only film to gross over NT$100 million in a single day in Taiwan’s movie history.
The fourth and final chapter of the superhero series from Marvel set new opening weekend records around the world, earning US$357 million in North America and US$1.2 billion worldwide at the box office. The film also broke opening records in 44 other countries, replacing Titanic as the second highest-grossing film of all time in just 11 days.
Directors Anthony and Joe Russo attributed the huge success to a few factors, such as social-media buzz and a serialized approach to filmmaking. The Russo brothers have 2.2 million Instagram followers and like to leave clues on it to create a buzz online, according to Bloomberg.
Photo: Yang Ya-min, Liberty Times
(Eddy Chang, Taipei Times)
1. avenger n.
(fu4 chou2 zhe3)
2. endgame n.
(zhong1 ju2; can2 ju2)
3. superhero n.
(chao1 ji2 ying1 xiong2)
4. series n.
5. social-media phr.
(she4 qun2 mei2 ti3 de5)
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