When the residents in Bundanoon voted this month to stop selling bottled water in town, they never expected to be thrust into the global spotlight.
With a nearly unanimous show of hands at a community meeting, the people in this small tourist town touched off a worldwide debate about the social and environmental effects of bottled water that has put the industry on edge.
State and local officials across the US have been phasing out the use of bottled water at government workplaces in recent years, citing a variety of concerns, including the energy used to make and transport the bottles and an erosion of public trust in municipal water supplies. But as far as campaigners are aware, Bundanoon is the first town in the world to stop all sales of bottled water.
Set in the cool highlands southwest of Sydney, Bundanoon is a town of tidy gardens and quaint cottages surrounded by the weekend estates of wealthy urbanites. It is the sort of place where strangers strike up conversations on park benches along the picturesque main street and townsfolk leave fresh flowers on the local war memorial.
‘BUNDY ON TAP’
Huw Kingston, owner of Ye Olde Bicycle Shoppe and a leader of the “Bundy on Tap” campaign, said the ban did not begin as an environmental crusade. It started when a bottling company sought permission to extract millions of liters of water from the local aquifer.
At first, residents were upset at the prospect of tanker trucks rumbling through their quiet streets. But as opposition grew, Kingston said many residents began to question the idea of trucking water about 160km north to a bottling plant in Sydney, only to transport it somewhere else — possibly even back to Bundanoon — for sale.
“We became aware, as a community, of what the bottled-water industry was all about,” Kingston said. “So the idea was floated that if we don’t want an extraction plant in our town, maybe we shouldn’t be selling the end product at all.”
A dozen or so activists got together and called a community meeting. Of the 356 residents who turned out to vote on the ban by a show of hands, only one objected.
PULLED FROM SHELVES
The ban is entirely voluntary. But with the support of the public, the town’s six food retailers have agreed to pull bottled water from their shelves starting in September. They plan to recoup their losses by selling inexpensive, reusable bottles that can be filled at drinking fountains and filtered water dispensers to be placed around town.
Some of the town’s 2,500 residents say they support the plan because they worry about the effects of chemicals in plastic bottles; some view it as a positive demonstration against the water plant.
Others, however, are skeptical that the local council can afford to maintain the new drinking fountains, while still others worry about the health implications of leaving only sweetened alternatives on refrigerator shelves.
“I don’t see why water should be picked on,” said Trevor Fenton, a retired Bundanoon resident. “What I’d like is to see them get rid of all the soft drinks, but they’d never do that.”
Environmentalists have been gaining traction in the fight against bottled water. In addition to the new restrictions by state and local governments in the US, many high-profile restaurateurs have also begun replacing fancy imported water with tap water.
Recently, a US congressional committee debated whether to step up regulation on the bottled-water industry after reviewing two new studies that questioned whether bottled water was any safer than that from a tap.
UNFAIR?
The attention has irked the industry, which is worth around US$60 billion a year worldwide and about US$400 million a year in Australia. Industry groups say it is unfair to single out bottled water when many other consumer goods — like disposable diapers and imported produce, cheese and wine — have an equal or greater impact on the environment.
In Australia, most bottled water is produced domestically, in recyclable bottles that make up a very small proportion of landfill waste, said Geoff Parker, chief executive of the Australasian Bottled Water Institute.
“We need to keep the product in perspective,” Parker said. “There are tens of thousands of products in the fast-moving consumer goods sector, and we would suggest that there are a vast number that would have a larger carbon footprint than bottled water.”
The issue has touched a nerve. The day of the Bundanoon vote, the state government in New South Wales announced that it would stop buying bottled water, prompting the federal environment minister to urge other states to follow suit.
The moves set off a flurry of newspaper editorials over the weekend and set the lines ablaze on talk radio shows across Australia.
ALL EYES ON BUNDY
The shopkeepers of Bundanoon say they have been amused by all the attention the ban has brought their way, and have even been offered a supply of specially branded reusable water bottles from a major European supplier.
Outside his newspaper and magazine store, Peter Stewart said the extra focus on Bundanoon was worth the US$1,200 a year he expected to lose on bottled-water sales.
“That a group of people can get together over a few months and make headlines all over the world, it’s just amazing,” he said. “There’s a lot of pride in town.”
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