Tue, Jan 08, 2013 page13

• HTC posts Q4 revenue of NT$60bn

  TIME FOR A COMEBACK? Although revenues were the lowest since 2004, they met expectations, and analysts said that new models could help boost the firm’s sales

  • By Helen Ku / Staff reporter
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  HTC Corp (宏達電), the world’s No. 5 smartphone maker, yesterday reported it made NT$60 billion (US$2.06 billion) of consolidated revenue in the fourth quarter of last year, the lowest level since 2004, with net consolidated profit of NT$1.1 billion and earnings per share (EPS) of NT$1.21.

  The Taoyuan-based company’s quarterly consolidated revenue, which was the lowest since 2004, was in accordance with its expectations at an investors’ conference on Oct. 26, and a 40.84 percent decrease compared with NT$101.42 billion during the same period a year ago.

  On a quarterly basis, HTC’s consolidated revenue fell by 14 percent last quarter, and its EPS fell by 74.25 percent from NT$4.7 in the third quarter, and up to 90.78 percent from NT$13.13 in the same period last year.

  

  A person talks on a mobile phone in front of a HTC advertisement board in Taipei yesterday. Local smartphone company HTC Corp’s net profit in the fourth quarter of last year met the firm’s expectations as it continues to struggle in competition with Apple Inc’s iPhone and Samsung Electronics Co’s Galaxy range.

  Photo: Pichi Chuang, Reuters

  For the whole of last year, the firm’s EPS fell by 72.53 percent from NT$73.32 in 2011 to NT$20.14, the lowest level since 2004 when it posted EPS of NT$14.21.

  Last month, HTC posted sales of about NT$21.57 billion, up 1.6 percent month-on-month, but down 18.18 percent year-on-year.

  However, the company’s fourth-quarter EPS was higher than its forecast of less than NT$1, mainly because it lent money to Beats Electronics LLC in July last year and charged the company a high interest rate, Jeff Pu (蒲得宇), an equity research analyst at Fubon Securities Co (富邦證券), said by telephone.

  “HTC’s sales figures for last quarter were in line with their own forecast,” Pu said.

  “The company posted a higher-than-expected EPS mainly because of a stronger euro and additional income from the interest rate it charged Beats,” he added.

  HTC forecast sales would fall to a record low level in the last quarter of last year although it would continue to increase spending in marketing to promote brand awareness.

  Cheng Kai-ming (鄭開明), an analyst with Horizon Securities (宏遠證券), said that although HTC’s operating margin has hit its record low level, it is expected to bounce back this quarter as it plans to launch a new flagship high-end smartphone model — rumored to be named the “M7” — which is expected to be in strong demand, as well as launching new low-end models in emerging martkets to expand its market share.

  Cheng forecast that the firm’s smartphone shipments would increase by 15 percent this quarter, driven by strong demand for its Butterfly model and the upcoming M7 series.

  “HTC is expected to regain its market share as it has adopted new product and marketing strategies,” Cheng said by telephone.

  “There is a likelihood that HTC could perform well this year if the market reacts positively toward its new products and the brand as a whole. As the penetration rate of high-end smartphones is increasing at a slower pace, implementing the correct strategies for low-end models is also very important because emerging markets have strong demand and can help HTC gain back market share,” he added.

  HTC’s shares closed up 0.35 percent at NT$288 in Taipei trading yesterday, outperforming the broader market, which fell 0.65 percent. For the whole of last year, HTC’s shares fell by 39.54 percent.
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