Thu, Mar 17, 2011 - Page 11 News List

Leofoo Tourism to strengthen facilities to expand business

By Crystal Hsu  /  Staff Reporter

Leofoo Tourism Group (六福旅遊集團), which owns hotels, theme parks, movie theaters and bakeries, aims to strengthen facilities to boost business this year, company executives said yesterday.

The conglomerate intends to spend NT$350 million (US$11.8 million) establishing a water theme park adjacent to Leofoo Village Theme Park (六福村) in Hsinchu County that is to start operations in the summer, Leofoo Group chief operating officer Lulu Chuang (莊豐如) told reporters.

TOURISM

“The group is upbeat about the tourism industry as it may see an increase in both domestic and Chinese tourists this year amid the continued economic recovery,” she said.

Leofoo also plans to invest another NT$420 million renovating the Westin Taipei (六福皇宮) to make the five-star hotel more appealing to upscale customers.

The group will also open a new bakery, Elite Concept (一禮莊園), on the 88th floor of Taipei 101, a must-see spot among Chinese tourists, marketing director Dennis Liu (劉春豪) said.

REBOUND

The group’s revenue jumped 15.8 percent last year from a year earlier after the local tourism industry emerged from the global financial crisis, Liu said, declining to give a forecast.

Looking ahead, Leofoo expects a joint credit card venture with Chinatrust Commercial Bank (中信銀) to generate NT$500 million in revenue this year, Liu said. Cardholders can enjoy discounts at various Leofoo businesses.

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