Hewlett-Packard Co (HP) is narrowing its focus to the traditional notebook market, despite the recent successes of Acer Inc(宏碁)and AsusTek Computer Inc(華碩電腦)with netbooks, a company official said.
“The competition in the netbook sphere is extremely intense. There’s very little margin in that category, and we at HP believe the recent netbook frenzy is due to the back-to-school season, when kids are buying laptops for school,” Clair Chang (張淑雯), manager of HP Taiwan’s product marketing department, said at a media briefing.
“As the market normalizes, we see more and more consumers going back to quality traditional notebooks. And traditional notebooks will be our company focus going forward,” Chang said yesterday as the company introduced a suite of Elitebook-brand models targeted at business users.
Asked about what effect the concentrated strategic move would have on its global sales target this year, Chang said HP’s corporate sales target has not been revised downward, despite the global economic slowdown.
Moreover, she said, HP will continue to be the world’s No. 1 computer vendor this year.
HP plans to release its second generation of Mini-Note models before the end of the year. The company declined to say how many models it expects to ship or what the specifications of the new generation would be.
HP’s new Elitebook series was inspired by aircraft engineering and features a magnesium alloy chassis designed to operate in a variety of working conditions, said Monty Wong (王漢彪), vice president and manager of HP’s personal computing systems group.
Elitebook prices range from NT$65,900 to NT$99,900.
JITTERS: Nexperia has a 20 percent market share for chips powering simpler features such as window controls, and changing supply chains could take years European carmakers are looking into ways to scratch components made with parts from China, spooked by deepening geopolitical spats playing out through chipmaker Nexperia BV and Beijing’s export controls on rare earths. To protect operations from trade ructions, several automakers are pushing major suppliers to find permanent alternatives to Chinese semiconductors, people familiar with the matter said. The industry is considering broader changes to its supply chain to adapt to shifting geopolitics, Europe’s main suppliers lobby CLEPA head Matthias Zink said. “We had some indications already — questions like: ‘How can you supply me without this dependency on China?’” Zink, who also
The number of Taiwanese working in the US rose to a record high of 137,000 last year, driven largely by Taiwan Semiconductor Manufacturing Co’s (TSMC, 台積電) rapid overseas expansion, according to government data released yesterday. A total of 666,000 Taiwanese nationals were employed abroad last year, an increase of 45,000 from 2023 and the highest level since the COVID-19 pandemic, data from the Directorate-General of Budget, Accounting and Statistics (DGBAS) showed. Overseas employment had steadily increased between 2009 and 2019, peaking at 739,000, before plunging to 319,000 in 2021 amid US-China trade tensions, global supply chain shifts, reshoring by Taiwanese companies and
Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) received about NT$147 billion (US$4.71 billion) in subsidies from the US, Japanese, German and Chinese governments over the past two years for its global expansion. Financial data compiled by the world’s largest contract chipmaker showed the company secured NT$4.77 billion in subsidies from the governments in the third quarter, bringing the total for the first three quarters of the year to about NT$71.9 billion. Along with the NT$75.16 billion in financial aid TSMC received last year, the chipmaker obtained NT$147 billion in subsidies in almost two years, the data showed. The subsidies received by its subsidiaries —
OUTLOOK: Pat Gelsinger said he did not expect the heavy AI infrastructure investments by the major cloud service providers to cause an AI bubble to burst soon Building a resilient energy supply chain is crucial for Taiwan to develop artificial intelligence (AI) technology and grow its economy, former Intel Corp chief executive officer Pat Gelsinger said yesterday. Gelsinger, now a general partner at the US venture capital firm Playground Global LLC, was asked at a news conference in Taipei about his views on Taiwan’s hardware development and growing concern over an AI bubble. “Today, the greatest issue in Taiwan isn’t even in the software or in architecture. It is energy,” Gelsinger said. “You are not in the position to have a resilient energy supply chain, and that,