Three companies and their brands have a chance to crack the Taiwan Top 20 Global Brand list for the first time this year with their high brand value and promising business outlook, the Taiwan External Trade Development Council (TAITRA, 外貿協會) said yesterday.
The three firms and their brand names are MSI (微星), a manufacturer of consumer electronics and industrial computers; Leadtek (麗臺), which focuses on research, design and development of graphics cards; and Biostar (映泰), a motherboard and graphics card manufacturer supporting Intel and AMD processors, a TAITRA statement said.
These three firms are among 21 companies that have been selected in leading global brand consultancy Interbrand’s Taiwan Top 20 Global Brands survey and will be cited by President Ma Ying-jeou (馬英九) at a ceremony next Tuesday, the statement said.
Of the three new firms, one will be honored as an “emerging brand” rather than as a new entry on the top 20 list, the statement said.
Other brand names making the list this year are, in alphabetical order, Acer (宏碁), Advantech (研華), Asus (華碩), D-Link (友訊), Depo (帝寶), Genius (昆盈), Giant (巨大), HTC (宏達電), Johnson (喬山), Master Kong (康師傅), Maxxis (正新), Merida (美利達), Synnex (聯強), Transcend (創見), Trend Micro (趨勢), Uni-President (統一) and Zyxel (合勤).
Also on the top 20 list this year is last year’s emerging brand, Danze faucets and bathroom accessories by Globe Union Industrial Corp (成霖).
TAITRA figures showed the nation’s top 20 brands were worth US$9.14 billion as of June 30, exceeding the US$9 billion mark for the first time.
The top 10 brands had an estimated value of US$7.54 billion.
“These values indicate that in a declining global economic environment, these Taiwanese companies that have been building their brands have been able to establish their images in competitive markets, have attracted consumer support and resisted downward economic pressures,” TAITRA said.
Meanwhile, BenQ (明基), which ranked sixth in an Interbrand survey of the top 10 Taiwanese brands last year, did not make the top 20 list this year as a result of corporate restructuring over the past year.
In ranking the value of Taiwan’s top 20 brands, Interbrand evaluated brand value in the same way any other corporate asset is valued — on the basis of how much it is likely to earn for the company in the future.
Interbrand uses a combination of analysts’ projections, company financial documents and its own qualitative and quantitative analyses to arrive at a net value of those earnings. This year’s brand values are based on data collected during the 12 months prior to June 30.
Elon Musk’s lieutenants have reached out to chip industry suppliers, including Applied Materials Inc, Tokyo Electron Ltd and Lam Research Corp, for his envisioned Terafab, early steps in an audacious and likely arduous attempt to break into the production of cutting-edge chips. Staff working for the joint venture between Tesla Inc and Space Exploration Technologies Corp (SpaceX) have sought price quotes and delivery times for an array of chipmaking gear, people familiar with the matter said. In past weeks, they’ve contacted makers of photomasks, substrates, etchers, depositors, cleaning devices, testers and other tools, according to the people, who asked not to
JET JUICE: The war on Iran’s secondary effects have seen fuel prices skyrocket, knocking flight schedules down to earth in return as airlines struggle with costs Airline passengers should brace for more irritation in the next few months as carriers worldwide cancel flights and ground planes to cope with stratospheric increases in jet-fuel prices. Dutch flag carrier KLM is the latest company to cut its schedule, saying on Thursday that it would scrap 80 return flights at Amsterdam’s Schiphol Airport in the coming month. That puts it in the same league as United Airlines Holdings Inc, Deutsche Lufthansa AG and Cathay Pacific Airways Ltd, which have all pruned itineraries to mitigate costs. Global capacity for next month has been reduced by about 3 percentage points, with all
Taiwan is attracting a growing number of foreign jobseekers as companies increasingly recruit overseas talent to ease labor shortages and expand global reach, recruitment platform 104 Job Bank (104人力銀行) said yesterday. More than 40,000 foreign nationals searched for jobs in Taiwan through the platform last year, a 28 percent increase from a year earlier, the company said. Malaysians accounted for the largest share of overseas jobseekers at 12.2 percent, followed by Indonesians at 11.9 percent and Vietnamese at 10.8 percent. Indonesian applicants surged more than 50 percent year-on-year, while Vietnamese jobseekers rose by more than 30 percent. Applicants from the
NO SHORTCUTS: Asked about Elon Musk’s Terafab initiative, TSMC CEO C.C. Wei said it takes two to three years to build a fab and another one to two to ramp it up Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday raised its revenue growth forecast for this year to above 30 percent, up from the 25 percent it estimated three months earlier, citing extremely robust artificial intelligence (AI)-related chip demand. “Our customers and customers’ customers, who are mainly cloud service providers, continue to send us very positive signals and outlook,” TSMC chairman and CEO C.C. Wei (魏哲家) said at an earnings conference. The company also hiked its capital expenditure for this year toward the higher end of its forecast, or US$56 billion, as it aims to step up advanced chip capacity expansions, such as
RSS