Three companies and their brands have a chance to crack the Taiwan Top 20 Global Brand list for the first time this year with their high brand value and promising business outlook, the Taiwan External Trade Development Council (TAITRA, 外貿協會) said yesterday.
The three firms and their brand names are MSI (微星), a manufacturer of consumer electronics and industrial computers; Leadtek (麗臺), which focuses on research, design and development of graphics cards; and Biostar (映泰), a motherboard and graphics card manufacturer supporting Intel and AMD processors, a TAITRA statement said.
These three firms are among 21 companies that have been selected in leading global brand consultancy Interbrand’s Taiwan Top 20 Global Brands survey and will be cited by President Ma Ying-jeou (馬英九) at a ceremony next Tuesday, the statement said.
Of the three new firms, one will be honored as an “emerging brand” rather than as a new entry on the top 20 list, the statement said.
Other brand names making the list this year are, in alphabetical order, Acer (宏碁), Advantech (研華), Asus (華碩), D-Link (友訊), Depo (帝寶), Genius (昆盈), Giant (巨大), HTC (宏達電), Johnson (喬山), Master Kong (康師傅), Maxxis (正新), Merida (美利達), Synnex (聯強), Transcend (創見), Trend Micro (趨勢), Uni-President (統一) and Zyxel (合勤).
Also on the top 20 list this year is last year’s emerging brand, Danze faucets and bathroom accessories by Globe Union Industrial Corp (成霖).
TAITRA figures showed the nation’s top 20 brands were worth US$9.14 billion as of June 30, exceeding the US$9 billion mark for the first time.
The top 10 brands had an estimated value of US$7.54 billion.
“These values indicate that in a declining global economic environment, these Taiwanese companies that have been building their brands have been able to establish their images in competitive markets, have attracted consumer support and resisted downward economic pressures,” TAITRA said.
Meanwhile, BenQ (明基), which ranked sixth in an Interbrand survey of the top 10 Taiwanese brands last year, did not make the top 20 list this year as a result of corporate restructuring over the past year.
In ranking the value of Taiwan’s top 20 brands, Interbrand evaluated brand value in the same way any other corporate asset is valued — on the basis of how much it is likely to earn for the company in the future.
Interbrand uses a combination of analysts’ projections, company financial documents and its own qualitative and quantitative analyses to arrive at a net value of those earnings. This year’s brand values are based on data collected during the 12 months prior to June 30.
NO BREAKTHROUGH? More substantial ‘deliverables,’ such as tariff reductions, would likely be saved for a meeting between Trump and Xi later this year, a trade expert said China launched two probes targeting the US semiconductor sector on Saturday ahead of talks between the two nations in Spain this week on trade, national security and the ownership of social media platform TikTok. China’s Ministry of Commerce announced an anti-dumping investigation into certain analog integrated circuits (ICs) imported from the US. The investigation is to target some commodity interface ICs and gate driver ICs, which are commonly made by US companies such as Texas Instruments Inc and ON Semiconductor Corp. The ministry also announced an anti-discrimination probe into US measures against China’s chip sector. US measures such as export curbs and tariffs
The US on Friday penalized two Chinese firms that acquired US chipmaking equipment for China’s top chipmaker, Semiconductor Manufacturing International Corp (SMIC, 中芯國際), including them among 32 entities that were added to the US Department of Commerce’s restricted trade list, a US government posting showed. Twenty-three of the 32 are in China. GMC Semiconductor Technology (Wuxi) Co (吉姆西半導體科技) and Jicun Semiconductor Technology (Shanghai) Co (吉存半導體科技) were placed on the list, formally known as the Entity List, for acquiring equipment for SMIC Northern Integrated Circuit Manufacturing (Beijing) Corp (中芯北方積體電路) and Semiconductor Manufacturing International (Beijing) Corp (中芯北京), the US Federal Register posting said. The
READY TO HELP: Should TSMC require assistance, the government would fully cooperate in helping to speed up the establishment of the Chiayi plant, an official said Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) yesterday said its investment plans in Taiwan are “unchanged” amid speculation that the chipmaker might have suspended construction work on its second chip packaging plant in Chiayi County and plans to move equipment arranged for the plant to the US. The Chinese-language Economic Daily News reported earlier yesterday that TSMC had halted the construction of the chip packaging plant, which was scheduled to be completed next year and begin mass production in 2028. TSMC did not directly address whether construction of the plant had halted, but said its investment plans in Taiwan remain “unchanged.” The chipmaker started
MORTGAGE WORRIES: About 34% of respondents to a survey said they would approach multiple lenders to pay for a home, while 29.2% said they would ask family for help New housing projects in Taiwan’s six special municipalities, as well as Hsinchu city and county, are projected to total NT$710.65 billion (US$23.61 billion) in the upcoming fall sales season, a record 30 percent decrease from a year earlier, as tighter mortgage rules prompt developers to pull back, property listing platform 591.com (591新建案) said yesterday. The number of projects has also fallen to 312, a more than 20 percent decrease year-on-year, underscoring weakening sentiment and momentum amid lingering policy and financing headwinds. New Taipei City and Taoyuan bucked the downturn in project value, while Taipei, Hsinchu city and county, Taichung, Tainan and Kaohsiung
RSS