Sat, Jul 07, 2007 - Page 11 News List

Amtran reaches new revenue high on robust demand

By Lisa Wang  /  STAFF REPORTER

Local flat-panel maker Amtran Technology Co (瑞軒科技) yesterday said its monthly revenues set an all-time high again last month on robust demand.

The company said it expected its annual revenues to expand to more than NT$50 billion (US$1.524 billion) on the back of continued growth momentum.

The forecast revenues would represent a 68 percent increase from last year's NT$29.72 billion.

"Boosted by increasing shipments, June revenues expanded to a new monthly record," Amtran Technology said in a statement. "We forecast revenues will increase to more than NT$50 billion for the whole year."

Shares of Amtran Technology advanced 1.83 percent to close at NT$41.75 yesterday, outperforming the benchmark TAIEX index's 0.43 percent rise.

In a company filing to the Taiwan Stock Exchange, the company said its revenues more than doubled to NT$5.61 billion last month, compared with a year ago, or up 10.71 percent from May.

In the first six months, Amtran Technology's revenues almost doubled to NT$26.23 billion from NT$13.52 billion a year earlier, the filing showed.

Amtran Technology, which makes own-brand liquid-crystal-display (LCD) TVs and also supplies other companies, tapped into the brand business with its Vizio-brand TVs in North America in early 2005. The company is now the No. 3 TV vendor in the world's biggest slim-screen TV market.

Its shipments also jumped to 230,000 units last month, up from 200,000 in April, the company's filing showed.

"This is a result of fast-growing demand for flat-panel TVs," it said.

Amtran Technology attributed its increased shipments to improving marketing strategies and new sales channels such as Wal-Mart Stores Inc and Sears, Roebuck & Co in North America.

Last month, Amtran Technology hiked its shipment forecast for this year to 2.6 million flat-panel TVs outfitted with either LCD or plasma display panels, from its previous estimate of 2 million. Amtran said it shipped 990,000 TV sets last year.

In terms of PDP TV manufacturing, Amtran Technology is competing head-to-head with TPV Technology Ltd (冠捷科技), Sampo Corp (聲寶) and Coretronic Corp (中強光電) at home.

Comments will be moderated. Keep comments relevant to the article. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned. Final decision will be at the discretion of the Taipei Times.

TOP top