Sat, Jul 07, 2007 - Page 11 News List

Amtran reaches new revenue high on robust demand

By Lisa Wang  /  STAFF REPORTER

Local flat-panel maker Amtran Technology Co (瑞軒科技) yesterday said its monthly revenues set an all-time high again last month on robust demand.

The company said it expected its annual revenues to expand to more than NT$50 billion (US$1.524 billion) on the back of continued growth momentum.

The forecast revenues would represent a 68 percent increase from last year's NT$29.72 billion.

"Boosted by increasing shipments, June revenues expanded to a new monthly record," Amtran Technology said in a statement. "We forecast revenues will increase to more than NT$50 billion for the whole year."

Shares of Amtran Technology advanced 1.83 percent to close at NT$41.75 yesterday, outperforming the benchmark TAIEX index's 0.43 percent rise.

In a company filing to the Taiwan Stock Exchange, the company said its revenues more than doubled to NT$5.61 billion last month, compared with a year ago, or up 10.71 percent from May.

In the first six months, Amtran Technology's revenues almost doubled to NT$26.23 billion from NT$13.52 billion a year earlier, the filing showed.

Amtran Technology, which makes own-brand liquid-crystal-display (LCD) TVs and also supplies other companies, tapped into the brand business with its Vizio-brand TVs in North America in early 2005. The company is now the No. 3 TV vendor in the world's biggest slim-screen TV market.

Its shipments also jumped to 230,000 units last month, up from 200,000 in April, the company's filing showed.

"This is a result of fast-growing demand for flat-panel TVs," it said.

Amtran Technology attributed its increased shipments to improving marketing strategies and new sales channels such as Wal-Mart Stores Inc and Sears, Roebuck & Co in North America.

Last month, Amtran Technology hiked its shipment forecast for this year to 2.6 million flat-panel TVs outfitted with either LCD or plasma display panels, from its previous estimate of 2 million. Amtran said it shipped 990,000 TV sets last year.

In terms of PDP TV manufacturing, Amtran Technology is competing head-to-head with TPV Technology Ltd (冠捷科技), Sampo Corp (聲寶) and Coretronic Corp (中強光電) at home.

This story has been viewed 1815 times.
TOP top