Among all brand-name notebook-computer makers, Apple Computer Inc is set to take center stage next year, mainly bolstered by its new light-weight models as well as the iPod effect, a recent study found.
Apple is projected to ship 3.27 million notebook computers worldwide next year, an increase of 42 percent compared to 2.29 million units this year, according to study results released by the Topology Research Institute (拓墣產業研究所).
This translates to Apple's market share in the worldwide notebook market rising to 4.7 percent from 3.9 percent this year.
"Compared to other makers which will post only moderate growth, Apple's performance is significant and worth paying attention to," Topology analyst Simon Yang (楊勝帆) said.
According to Yang, Apple notebooks are poised to grab consumers' attention next year as the company will unveil light-weight models with a stylish design aimed at luring female users.
Compared to its current bulky and older models, the upcoming Apple lineup will include 12-inch notebooks weighing in at 1.5kg as well as 14-inch models below 2kg, he said.
In addition, as the iPod digital-music-player series have been selling like hot cakes because of the large storage size they offer and their fashionable exterior, the "fondness effect" will be passed on to Apple notebooks, he said.
On the other hand, he said, NEC Computer Corp's shrinking market share might serve as a warning to Apple.
The research firm estimates that NEC's notebook shipments will rise to 2.64 million units from 2.54 million units, but the company's market share will decline 0.5 percentage points to 3.8 percent next year.
"NEC has been putting too much emphasis on the Japanese market, prompting it to lose market share elsewhere and it lacks a niche market to compete with other aggressive players," Yang said.
Meanwhile, Dell Inc, Hewlett-Packard Co, Toshiba Corp, Acer Inc as well as Lenovo Group Ltd (聯想) are expected to maintain their respective positions as the world's top-five notebook makers next year, according to the Taipei-based research house.
The market shares of HP, Acer and Lenovo will be up marginally, with Dell and Toshiba showing a slight decline, it said.
"Among the top five, Lenovo will still face a setback in other markets even though its products are highly accepted in China. It needs to do more to assure users of the product quality after acquiring IBM Corp's PC business," Yang said.
Overall, global notebook shipments next year will grow by 17.8 percent to reach 69.5 million units, mainly driven by lower pricings and the new Intel dual-core platform, which is due to be launched next month.
This estimate is similar to the figures given by Market Intelligence Center (市場情報中心), another local market researcher.
MIC forecast in October that worldwide notebook shipments next year will hit 71.2 million units, demonstrating a healthy growth of 19.8 percent.
It said that, combined with the volume of desktop computers, which will reach 135 million units, the total shipments of all personal computers will surpass the 200 million mark for the first time.
‘BIG LOSS’: This year might see the last generation of Huawei’s Kirin chips, as their production would stop next month because they are made using US technology Chinese tech giant Huawei Technologies Co (華為) is running out of processor chips to make smartphones due to US sanctions and would be forced to stop production of its own most advanced chips, a company executive has said, in a sign of growing damage to Huawei’s business from US pressure. Huawei, one of the biggest producers of smartphones and network equipment, is at the center of US-Chinese tension over technology and security. Washington last year cut off Huawei’s access to US components and technology, and those penalties were tightened in May, when the White House barred vendors worldwide from using US
’WHITE BOX’: The open platform would give local firms access to Cisco’s cloud-based mobile network to develop 5G telecom equipment and tap into the global market The Ministry of Economic Affairs (MOEA) yesterday introduced a new 5G “open lab” in collaboration with US-based information technology and networking giant Cisco Systems Inc to address the rapidly growing “white box” 5G networking equipment market. The open lab will be a platform where Taiwanese manufacturers can access Cisco’s cloud-based mobile network to develop their own 5G telecom equipment, such as small-cell base stations, network switches, modems and Internet of things (IoT) devices, a ministry statement said. The open platform would allow Taiwanese manufacturers to tap into the lucrative 5G telecom equipment market, which was previously monopolized by Nokia Oyj, Ericsson AB
Nintendo Co is raising its target for Switch production to about 25 million units this fiscal year, people familiar with the matter said, as the ongoing COVID-19 pandemic keeps lifting demand and component shortages ease. The Kyoto, Japan-based company, which in April hiked orders to 22 million units by March next year, is asking partners to tack on another few million units, said the people, who did not want to be identified discussing internal goals. Assembly partners plan to work at maximum capacity through December. The new production target suggests that Nintendo is likely to outperform its Switch sales forecast of 19 million
CORPORATE SCANDAL: Cathay Life has invested NT$13.3 billion in Bank Mayapada since 2015, but the latest loss of NT$8.8 billion has completely written off its investment Cathay Life Insurance Co (國泰人壽) yesterday said it would recognize an investment loss of NT$8.8 billion (US$298.1 million) in Indonesia’s Bank Mayapada Internasional Tbk PT due to concerns about the lender’s operations amid a corporate scandal. The company said it would revise its earnings result for June, from a net profit of NT$6.52 billion to a net loss of NT$520 million, its first monthly loss over the past 17 months. After booking an investment loss of NT$5.2 billion in Bank Mayapada earlier this year, Cathay Life has so far recognized total investment losses of NT$14 billion in the lender, executive vice president