When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.
The new prompt from Apple Inc., which arrived in an iOS software update to iPhones in early June, explicitly asks users of each app whether they are willing to be tracked across their Internet activity. According to Branch, which analyzes mobile app growth, people are giving apps permission to track their behavior just 25 percent of the time, severing a data pipeline that has powered the targeted advertising industry for years.
Facebook advertisers in particular have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it’s harder to figure out which Facebook ads are working. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.
Photo courtesy of Apple Inc 照片：蘋果公司提供
Apple has made privacy a foundation of the company’s latest marketing effort around the iPhone. The privacy changes apply to all app developers on the iPhone, not just Facebook.
But the social network has been protesting the loudest, arguing for months that Apple’s new privacy features would hurt small businesses that rely on targeted advertising — and make up the bulk of the company’s sales.
(Bloomberg)
當iPhone問使用者是否願意被追蹤時，絕大多數的人說不。這令臉書的廣告商憂心，因為他們對一些最有價值的目標式廣告數據正失去掌握，並已見到他們的廣告效果降低。
這個新提示是蘋果公司六月初所發布的iPhone作業系統iOS軟體更新中加入的，在每個應用程式都明確詢問用戶是否願意讓該程式追蹤其網路活動。分析手機應用程式成長的Branch公司表示，人們允許應用程式追蹤其行為的時間只有百分之二十五，切斷了多年來提供數據、讓目標廣告產業賴以生存的管道。
這對臉書的廣告商而言尤其如此，他們在上個月已注意到此衝擊。代表客戶經營臉書廣告活動的媒體購買者表示，臉書不再能夠確實了解其客戶的銷售額，因此更難估算出哪些臉書廣告是有效的。這也使得「再行銷」──向用戶展示他們在網路上看過，但可能並未購買之商品的廣告──變得更加困難。
蘋果公司以隱私為基礎，將之作為行銷iPhone的最新賣點。對於隱私之更動，適用所有的iPhone應用程式開發者，而不只是臉書。
但臉書這社群網站的抗議之聲一直最響亮，數月來不斷主張，蘋果新的隱私功能會傷害依賴目標式廣告的小型企業——這也是臉書營收大部分的來源。
（台北時報林俐凱編譯）
In today’s digital age, every click and swipe generates data, and the need for reliable and efficient data management has become critical. This is where data centers come into play. Data centers include servers, storage drives, networking equipment, and other hardware to manage, process, and store vast amounts of digital information. __1__ For that reason, some companies are pursuing an unusual idea: placing data centers under the surface of the ocean. What makes underwater data centers cheaper than traditional land-based ones? For one thing, the cool temperature of the ocean means that companies can cut down on the high cost of
A: South Korean supergroup BTS member J-Hope, EXO member Xiumin and other various artists are set to tour Taiwan. B: Is J-Hope the first BTS member to visit as a solo singer? A: Yup, he’s going to stage two shows in Taoyuan over the weekend. B: All BTS fans, nicknamed “ARMY,” must be so happy. I wonder when the seven-member group can finally stage a comeback again. A: Well, the good news is the five members currently performing military service will all leave the army next month. So the fans’ long wait is about to end. A: 南韓天團防彈少年團BTS的J-Hope，和EXO的Xiumin等多位熱門歌手最近都要來台開唱。 B:
A: Apart from BTS’ J-Hope and EXO’s Xiumin, Hong Kong singer Eason Chan is holding six concerts in Kaohsiung. B: And versatile British musician Jacob Collier is visiting Taiwan for the first time, performing in New Taipei City tonight. A: US singer Lauv and rock band LANY will also stage individual shows in Kaohsiung next week. B: Plus, Singaporean singer JJ Lin will hold two concerts at the Taipei Dome in early June. A: Which show are you going to? A: 除了BTS的J-Hope和EXO的Xiumin，香港歌王陳奕迅正在高雄熱唱6場。 B: 而多才多藝的英國歌手雅各柯里爾首度訪台，今晚即將在新北開唱！ A: 美國歌手洛夫、搖滾樂團藍尼下週也分別在高雄演出。 B: 此外新加坡歌王林俊傑則將於6月初，首次挑戰台北大巨蛋嗨唱兩場。 A: 你想去聽誰的演唱會？ （By Eddy Chang, Taipei Times／台北時報張迪）
1. 我不夠快。 ˇ I wasn’t fast enough. χ I wasn’t enough fast. 註：enough用作副詞時，一般放在它修飾的形容詞或其他副詞後面。例如： The tea is hot enough.（茶是夠熱。） He did not work hard enough.（他不夠用功。） 但enough用作形容詞時，前置或後置都可以。例如： There is enough food (/food enough) for us. 2. 今晚七時我們將開董事會。 ˇ We are having a board meeting at seven o’clock this evening. ˇ We are having a board meeting this evening, at seven o’clock. χ We are having a board meeting this evening at seven o’clock. 註：如果有多個時間副詞，一般單位大的放在單位小的後面。例如： I was born in May 1939. The meeting was held at five o’clock yesterday afternoon. 但如果大的單位是說話者強調的重點，則可以放在前面，但後面要有逗號，表示停頓。例如： He arrived yesterday afternoon, at about five o’clock. 3. 我生於麻州波士頓。 ˇ I was born in Boston, Massachusetts. χ I was born in Massachusetts, Boston. 註：一般而言，地點副詞的位置，範圍大的放在範圍小的後面。例如： Before
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