Finnish company HMD Global Oy unveiled a range of new mobile phones, including a redesign of the classic Nokia 3310, in a bid to win back mobile consumers.
Two new smartphones, the Nokia 3 and Nokia 5, are set to come to market in the second quarter, HMD executives said on Sunday at the Mobile World Congress in Barcelona, Spain.
The smartphones will run Google’s Android operating system and Google Assist, and will retail for 139 euros (US$147) and 189 euros respectively.
Photo: Bloomberg
HMD also showcased the re-release of the Nokia 3310, a lower-cost feature mobile phone first sold about 17 years ago.
The release is the first major push by HMD to revive Nokia’s glory days as a global mobile producer.
After the collapse in its fortunes, Nokia Oyj sold the business to Microsoft Corp in 2014, and staffing in mobile-phone operations in Finland fell to under 1,000, from more than 24,000.
HMD previously said it would invest more than US$500 million in the next three years to market the phones and tablets.
While HMD controls the sales, marketing and distribution of the Nokia brand for smartphones, the manufacturing operations were sold by Microsoft to a subsidiary of Foxconn Technology Co (鴻準).
The Nokia 6 was released in China last month, and is set to be introduced globally.
First launched in 2000, the Nokia 3310 featured a small monochrome display and became known for its durability. It went on to sell millions of handsets.
The revamped, slimmer version has a color screen, but many of the phone’s basic features remain.
It is to have original games, such as Snake, as well as new features including a camera, and is to sell for about 49 euros.
Nokia, which now focuses on mobile networks, gets royalty payments from HMD, but does not have an ownership stake.
Withings, the consumer business making fitness bands and connected scales that Nokia acquired last year, will take the Nokia name, the company said.
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