When it comes to changing health behaviors, it takes more than a far-flung network of friends on Facebook egging you on. It takes a jostling herd, US researchers said on Thursday.
Social scientists have assumed that changing behavior would spread like the flu, which transmits best via individuals with lots of long-distance contacts.
To change behavior, however, you need to be surrounded by the message — with neighbors, family and members in the community all reinforcing the same idea.
“For about 35 years, wisdom in the social sciences has been that the more long ties there are in a network, the faster a thing will spread,” Damon Centola of the Massachusetts Institute of Technology, whose study appears in the journal Science, said in a statement. “It’s startling to see that this is not always the case.”
Knowing how best to influence health behavior is important to health reform as the US turns its focus to preventing disease, rather than treating it.
Researchers have already shown that networks of friends can have a powerful impact on health behavior, influencing smoking, obesity and even happiness.
However, it is not clear which type of network is best.
Centola set up two different types of social networks within an online community of about 1,500 people.
“I had to create a little social petri dish,” Centola said in a telephone interview.
One group consisted of individuals with far-flung ties and the other involved clusters of people who interacted with each other.
“When people signed up, I would assign them ‘health buddies’ in the space of this online social networking site,” Centola said.
To form friendship groups, Centola introduced people to six other people who had similar interests.
“That is the social world that you had,” he said.
The goal was to get people to register for a health forum in which they rated different health services.
The team then seeded the groups with people to encourage them to sign up and they watched to see how quickly people would register.
People in the small friend groups registered four times as fast as those with less connected networks.
“It spread through the population so quickly. It saturates very, very fast,” Centola said.
Social scientists had thought that it would be redundant to give a health message to a person more than once. However, Centola said when it comes to health habits, people are quicker to change when they hear the message from more than one source.
He said the findings are useful when policymakers need to develop strategies to promote vaccinations or health screenings, but it could be equally effective in combating obesity.
“The more difficult the behavior and the more resistant to change, the more vital these densely clustered ties would be,” Centola said.
Archeologists in Peru on Thursday said they found the 5,000-year-old remains of a noblewoman at the sacred city of Caral, revealing the important role played by women in the oldest center of civilization in the Americas. “What has been discovered corresponds to a woman who apparently had elevated status, an elite woman,” archeologist David Palomino said. The mummy was found in Aspero, a sacred site within the city of Caral that was a garbage dump for more than 30 years until becoming an archeological site in the 1990s. Palomino said the carefully preserved remains, dating to 3,000BC, contained skin, part of the
TRUMP EFFECT: The win capped one of the most dramatic turnarounds in Canadian political history after the Conservatives had led the Liberals by more than 20 points Canadian Prime Minister Mark Carney yesterday pledged to win US President Donald Trump’s trade war after winning Canada’s election and leading his Liberal Party to another term in power. Following a campaign dominated by Trump’s tariffs and annexation threats, Carney promised to chart “a new path forward” in a world “fundamentally changed” by a US that is newly hostile to free trade. “We are over the shock of the American betrayal, but we should never forget the lessons,” said Carney, who led the central banks of Canada and the UK before entering politics earlier this year. “We will win this trade war and
‘WATER WARFARE’: A Pakistani official called India’s suspension of a 65-year-old treaty on the sharing of waters from the Indus River ‘a cowardly, illegal move’ Pakistan yesterday canceled visas for Indian nationals, closed its airspace for all Indian-owned or operated airlines, and suspended all trade with India, including to and from any third country. The retaliatory measures follow India’s decision to suspend visas for Pakistani nationals in the aftermath of a deadly attack by shooters in Kashmir that killed 26 people, mostly tourists. The rare attack on civilians shocked and outraged India and prompted calls for action against their country’s archenemy, Pakistan. New Delhi did not publicly produce evidence connecting the attack to its neighbor, but said it had “cross-border” links to Pakistan. Pakistan denied any connection to
Armed with 4,000 eggs and a truckload of sugar and cream, French pastry chefs on Wednesday completed a 121.8m-long strawberry cake that they have claimed is the world’s longest ever made. Youssef El Gatou brought together 20 chefs to make the 1.2 tonne masterpiece that took a week to complete and was set out on tables in an ice rink in the Paris suburb town of Argenteuil for residents to inspect. The effort overtook a 100.48m-long strawberry cake made in the Italian town of San Mauro Torinese in 2019. El Gatou’s cake also used 350kg of strawberries, 150kg of sugar and 415kg of
RSS