Taipei City Government Department of Health inspections of advertising for food, drugs and cosmetics found 3,147 ads failed to meet required standards and 1,010 ads incurred fines totaling NT$82.64 million (US$2.46 million), the department said.
Of the 3,147 advertisements deemed illegal, 1,812 of them were for cosmetics products, 1,084 for food products and 251 for pharmaceutical products, the department said.
The top three products the advertising of which most frequently violated regulations were ONCE Collagen Peptide Powder, which was found to have been represented in 74 ads deemed illegal, followed by Jumelle Lifting and Firming Eye Cream with 53 ads, and a Chinese medicine product using turtle and deer parts, the department said.
As for the types of media advertisers used, the majority of the false ads were TV commercials (42.74 percent), followed by magazine ads (26.6 percent) and Internet ads (13.82 percent), the department said.
The illegal ads violated the Statute for Control of Cosmetic Hygiene (化粧品衛生管理條例), the Health Food Control Act (健康食品管理法), the Act Governing Food Safety and Sanitation (食品安全衛生管理法) and the Pharmaceutical Affairs Act ((藥事法).
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