Thu, Apr 09, 2009 - Page 2 News List

Taipei to remove controversial bus ads

By Mo Yan-chih  /  STAFF REPORTER

Democratic Progressive Party Taipei City Councilor Wu Su-yao, right, displays a photo of a bus carrying an advertisement for an online game. Wu called the ads, which have caused a great deal of debate, degrading to women and asked the city government to remove them promptly.

PHOTO: CNA

The Taipei City Government promised to take ads for an online game featuring a girl with large breasts off city buses yesterday after a growing number of complaints that the ads were objectifying women.

The National Communications Commission (NCC) said recently that the content of several ads for online games may have violated the Satellite Radio and Television Act (衛星廣播電視法) and banned one of the ads, featuring a girl named Shushu (舒舒) operating a jackhammer with close-ups of her breasts, from being shown on TV.

The print version of the ad, however, has been placed on the side of 26 buses in Taipei, Democratic Progressive Party (DPP) Taipei City Councilor Wu Su-yao (吳思瑤) told a press conference yesterday.

Chien Shu-pei (簡舒培), a member of the Taipei Association for the Promotion of Women's Rights, said such ads exploited the bodies of young girls and had a negative impact on children and women. She urged the city government to take action against the ads.

In response, Taipei City's Public Transportation Office deputy Director Liang Heng-de (梁恆德) acknowledged that the city government had been negligent and said his office would negotiate with the bus companies to have the ads removed immediately.

Wu criticized the city government for relaxing regulations on reviewing ads on public transport vehicles and infrastructure, including in MRT stations and on buses, and urged the city government to conduct a city-wide inspection of ads.

Taipei Mayor Hau Lung-bin (郝龍斌) later promised to be more cautious on sexually suggestive ads during a question-and-answer session at the Taipei City Council.

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