Thu, Apr 25, 2013 - Page 2 News List


A : Housewives are the target market for this client’s products.

B : How will you be going about things then?

A : Market research shows that housewives enjoy watching this show at 8pm on Channel 8, so we’ve already arranged for product placement in the show.

B : Not bad. Just be careful about the NCC’s regulations on product placement advertising.

A : 這次委託客戶的產品,主要客群是家庭主婦。

B : 你們打算如何操作?

A : 市調顯示,該客群喜歡八台八點檔,我們已在劇中安排了置入性行銷。

B : 不錯!但要注意NCC對置入性產品廣告的規則。

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