Fancy a chocolate that can boost your health? Healthcare company Eu Yan Sang International Limited intends to bring out a series of food products, including chocolates, that are infused with traditional Chinese herbs, like ginseng, in a bid to grow its business.
The Singapore-listed firm, whose history dates from 1879, announced plans for a new brand to tap into growing demand in North America, Europe and Australia. Under the Red, White and Pure label, the aim is to offer Chinese medicinal therapy in a stylish, urban setting to broaden its appeal to Western consumers, the company said.
Eu Yan Sang will open its first Red, White and Pure store in Singapore in December. It plans to offer a 70-seat dining outlet, a beverage bar serving tonic drinks, an outdoor eatery and a retail area.
"We have had a lot of interest on the use of Chinese herbs in all forms of cooking and we are not talking about traditional Chinese herbal cooking here," said Richard Eu, group chief executive of the company. "So we are trying to find new ways of using Chinese herbs in cooking and in cuisine."
He said the Singapore store will allow them a test run before the company takes the new brand to Western markets including the US. "The idea is really to use this as a platform to work out the bugs and then try and transport the idea, particularly to Western countries," Eu said.
Eu Yan Sang has 114 retail outlets in Hong Kong, Malaysia and Singapore. Its products are also available in pharmacies, supermarkets and health clubs around the world.
1. infuse v.t.
將...注入 (jiang1 ... zhu4 ru4)
例: I love tea infused with lavender.
2. ginseng n.
人參 (ren2 shen1)
例: Ginseng is an excellent tonic if you are feeling tired.
3. urban adj.
城市的 (cheng2 shi4 de5)
例: Sally lives in an urban area.
4. bug n.
毛病 (mao2 bing4) ；程式中的錯誤 (cheng2 shi4 zhong1 de5 cuo4 wu4)
例: My computer is really slow. Maybe I should run a clean-up to get rid of any bugs.