A top movie company has agreed to a deal with 41 US states that will put anti-smoking public service announcements on DVDs of films that depict smoking, a statement said Tuesday.
The Weinstein Company, run by legendary Hollywood moviemakers Bob and Harvey Weinstein, is the first company to sign up to the initiative, which will get under way when the company releases Clerks II on DVD in December.
A statement from California Attorney General Bill Lockyer said legal authorities across the US had asked several Hollywood studios to consider supporting the initiative.
"Bob and Harvey Weinstein deserve great credit for taking a leadership role in helping to fight youth smoking, which remains one of the most serious public health problems facing communities across the country," Lockyer said.
Harvey Weinstein said he felt that he was obligated, as a former smoker, to sign the deal. "I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Weinstein said.
The Weinstein brothers, who started the successful Miramax company involved with such Oscar-winning classics as The English Patient and Shakespeare in Love, said they hoped other studios would now be encouraged to follow.
"Hopefully, our company's decision to move forward will make other studios reconsider the idea," they said in a statement.
Lockyer and 40 other state attorneys-general in September sent a letter offering a choice of three anti-smoking advertisements to 13 major motion picture companies for inclusion in DVDs at no cost to the studios.
So far only The Weinstein Company has responded.(AFP)
1. depict v.t.
描述 (miao2 shu4)
例: Paula's new painting depicts the lake by her house.
2. legendary adj.
傳奇的 (chuan2 qi2 de5)
例: Babe Ruth was a legendary baseball player.
3. initiative n.
提案 (ti2 an4)
例: This new initiative proposes better hours and wages for workers.
4. obligated adj.
有義務的 (you3 yi4 wu4 de5)
例: Of course I'm obligated to go; it's my sister's wedding.