Tue, Aug 01, 2006 - Page 14 News List

Shopping Asia's new pastime 購物是亞洲新娛樂

Shopping just for shopping's sake has become a “national pastime” for many Asian countries, a global online survey has said. The shoppers in seven of the top 10 markets where most people shop once a week for fun all hail from the region.

The survey of 22,000 Internet users in 42 markets found that 74 percent of the world's consumers admit to shopping as entertainment when they do not need anything.

Singaporeans, Hong Kongers and Thais rank the highest in the world for shopping twice a week just to have something to do.

In Singapore, nine out of 10 respondents claimed to go shopping for entertainment. It was also the only Asian country aside from Japan among the top 10 countries where people found shopping for clothes ”therapeutic.”

One-third of the people surveyed in China and one-fifth in India said shopping for clothes was their favorite activity.

“Shopping has become a national pastime in many Asian countries and is so entrenched in the lifestyles of Thais, Hong Kongers and Singaporeans that governments have wisely turned this characteristic into a major tourism attraction,” said Ashok Charan, who helped make the survey.

He said that shopping malls in parts of Asia have become “entertainment destinations” with movie theaters, restaurants and sports centers.

Many cities where shopping is popular have started making plans to improve their shopping districts to attract more tourists. (AFP)

一份全球網路問卷指出,對亞洲許多國家來說,為了購物而購物已成為一項全民娛樂。多數民眾每星期會因樂趣而購物的全球十大市場中,有七個市場全來自亞洲。

這份問卷調查了四十二個市場和兩萬兩千名網路使用者,全球74%的消費者承認,在不需要任何東西的情況下,他們會把購物當作樂趣。

新加坡人、香港人和泰國人是全球三大閒閒沒事,每星期購物兩次的人。

新加坡有九成的受訪者宣稱血拼是一種娛樂。新加坡也是全球十大認為購衣具有療效的國家中,也是除了日本以外的唯一亞洲國家。

Today's Words 今天單字

1. hail from v. phr.

來自 (lai2 zi4)

例: Olympic athletes hail from countries all over the world.

(奧林匹克的運動員來自世界各國。)

2. therapeutic adj.

有療效的 (you3 liao2 xiao4 de5)

例: When my back hurts, I find a hot bath to be therapeutic.

(當我背部疼痛時,我覺得泡熱水澡有療效。)

3. entrenched adj.

根深柢固的 (gen1 shen1di4 gu4 de5)

例: After I saw the horror movie, the image of the monster was so entrenched in my mind that I couldn't sleep that night.

(看過恐怖電影後,那怪獸的影像深植在我腦海,害我晚上睡不著。)

4. characteristic n.

特色 (te4 se4)

例: Politeness and good manners are two characteristics of Taiwanese society.

(禮貌和合宜的舉止是台灣社會的兩大特色。)


中國有三分之一的受訪民眾和五分之一的印度民眾表示,採購衣物是他們最喜歡的活動。

協助製作問卷的艾修克.查藍表示:「購物在許多亞洲國家已成為一項全民休閒,它如此深植於泰國、香港和新加坡人的生活型態中,聰明的各國政府將這種特質轉變成主要觀光賣點。」

他表示,亞洲部份購物廣場已成為結合電影院、餐廳和運動中心的「綜合娛樂中心」。

許多以購物聞名的城市已開始擬定計畫,改善其購物區以吸引更多的觀光客。(法新社╱翻譯:鄭湘儀)

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