For fans who crowded into Austin’s streets, clubs and even churches last week, the South by Southwest Festival was about drinking a lot of beer, eating barbecue and hearing some of the world’s hottest bands.
But for music executives who flocked to the event on Sunday, the 10-day music, film, and interactive industry networking marathon was a chance to live on the razor’s edge of technology and glimpse of the industry’s changing face.
By nearly all measures, the festival, now in its 24th year, was bigger than ever with a record 13,022 music industry professionals registered. Acts like Courtney Love’s band Hole and the Stone Temple Pilots used the festival as a springboard to end a multi-year hiatus from performing live.
Though some attendance figures dipped in 2009, the ongoing recession has not dimmed interest in live music, said Brent Grulke, the festival’s creative director.
“Although the music industry has changed, music itself and those who pursue it remains as healthy as ever,” Grulke said.
Nearly 2,000 artists from more than 40 countries played in the music portion of South by Southwest, also dubbed as SXSW, that ran through Sunday, up about 100 from last year. The festival has grown from humble roots in 1987 to become a must-attend event for global music business rainmakers and tastemakers.
At the related film festival, attendees got a sneak preview of the movie Predators and other films like Kick-Ass.
About 100,000 people were expected to visit Austin last week for the festival that attracts about US$100 million to the economy of Austin — capital of the Lone Star state. Official figures are still being totaled.
The festival is as much about savvy marketing and technology as it is about music, after the popular social media outlet Twitter launched its service there in 2008. This year’s hot technology is locater services like Gowalla and Foursquare that use global positioning software in “smart phones” and other portable devices to point users toward businesses, friends and social events, Grulke said.
TANGLED DIGITAL WEB
While big record companies like RCA were once the industry’s gatekeepers, today’s bands must negotiate a tangled web of cultural paths, from digital distribution of songs to utilizing songs in movies and television to video games.
“If you can get tracks into these shows and movies it just opens up a whole new audience,” said Phil Patterson, an industry veteran who promotes new bands for UK Trade and Investment, the music promotion arm of the British government.
For example, the song Friends by Band of Skulls was featured on New Moon, the latest in the Twilight trilogy about teenage vampires.
About one quarter of the bands showcased at this year’s SXSW were from the UK, the number two exporter of music behind the US. British music exports are worth about US$2 billion a year, Patterson said.
“While everything has changed, ultimately the bottom line is you need a good artist, great music and an audience that wants to buy it,” said Patterson, who formerly worked for record labels like EMI and RCA and represented musicians like David Bowie and Billy Idol. “That hasn’t changed since the day.”
For Internet company AOL, the festival was a chance to tout its brand after Time Warner spun it off last year. AOL recently launched a music blog called Spinner, which attempted to profile each of the nearly 2,000 bands at the festival.
AOL sponsored “pop-up” shows in Austin by bands like Broken Bells, which performed in a parking garage. The festival is important because “you’re not just getting music industry folks,” said company spokesman Kurt Patat. “You’re getting a wide array of tastemakers.”
The Library of Congress in Washington sent a group of librarians to tout a digital preservation project. The library holds the nation’s largest public collection of sound recordings — nearly 3 million in all.
But though old-fashioned formats like records can preserve recordings nearly indefinitely, about 44 percent of sites available on the Internet in 1998 had vanished a year later.
“We’re here to make sure that the music that is happening now is preserved for the future,” said Matthew Barton, curator of the library’s recorded sound section.
May 6 to May 12 Those who follow the Chinese-language news may have noticed the usage of the term zhuge (豬哥, literally ‘pig brother,’ a male pig raised for breeding purposes) in reports concerning the ongoing #Metoo scandal in the entertainment industry. The term’s modern connotations can range from womanizer or lecher to sexual predator, but it once referred to an important rural trade. Until the 1970s, it was a common sight to see a breeder herding a single “zhuge” down a rustic path with a bamboo whip, often traveling large distances over rugged terrain to service local families. Not only
Ahead of incoming president William Lai’s (賴清德) inauguration on May 20 there appear to be signs that he is signaling to the Chinese Communist Party (CCP) and that the Chinese side is also signaling to the Taiwan side. This raises a lot of questions, including what is the CCP up to, who are they signaling to, what are they signaling, how with the various actors in Taiwan respond and where this could ultimately go. In the last column, published on May 2, we examined the curious case of Democratic Progressive Party (DPP) heavyweight Tseng Wen-tsan (鄭文燦) — currently vice premier
The last time Mrs Hsieh came to Cihu Park in Taoyuan was almost 50 years ago, on a school trip to the grave of Taiwan’s recently deceased dictator. Busloads of children were brought in to pay their respects to Chiang Kai-shek (蔣中正), known as Generalissimo, who had died at 87, after decades ruling Taiwan under brutal martial law. “There were a lot of buses, and there was a long queue,” Hsieh recalled. “It was a school rule. We had to bow, and then we went home.” Chiang’s body is still there, under guard in a mausoleum at the end of a path
Last week the Directorate-General of Budget, Accounting and Statistics (DGBAS) released a set of very strange numbers on Taiwan’s wealth distribution. Duly quoted in the Taipei Times, the report said that “The Gini coefficient for Taiwanese households… was 0.606 at the end of 2021, lower than Australia’s 0.611, the UK’s 0.620, Japan’s 0.678, France’s 0.676 and Germany’s 0.727, the agency said in a report.” The Gini coefficient is a measure of relative inequality, usually of wealth or income, though it can be used to evaluate other forms of inequality. However, for most nations it is a number from .25 to .50