Wed, Dec 24, 2014 - Page 8 News List

Differences key to ASEAN success

By Kishore Mahbubani and Fraser Thompson

Can 10 countries with different cultures, traditions, languages, political systems and levels of economic development act in concert to expand their collective potential? That is the question ASEAN has been wrestling with for decades, and judging by their leaders’ ambitious vision for cooperation, the answer might be yes.

What began as a straightforward push to reduce trade tariffs has evolved into a blueprint for a dynamic open market of 600 million consumers and a production base that can compete directly with the world’s largest economies. Once in place, the so-called ASEAN economic community will transform Southeast Asia — and its role in the global economy.

ASEAN’s economic potential is undoubtedly impressive. Taken together, the group’s members — Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam — would comprise the world’s seventh-largest economy. Moreover, its international trade has almost tripled over the past decade. Also, foreign direct investment has been flowing into the region, with multinationals hoping to capitalize on its rapidly expanding middle class and strategic location at the intersection of China, Japan and India.

The ASEAN economic community plan aims to build on this momentum by removing barriers to the movement of goods, services, capital and people throughout the region. The McKinsey Global Institute estimates that, by implementing this integration strategy fully and capturing a larger share of global manufacturing, the ASEAN countries could gain US$280 to US$625 billion in annual GDP by 2030.

Part of that growth stems from encouraging local companies to expand beyond their home markets. By making exporting more efficient and less costly a wide range of goods and services would become attainable for millions of new consumers. This could boost consumption across Southeast Asia, leading to a virtuous circle of growth.

However, ASEAN’s quest to become a unified market is far from complete. While average tariff rates in the original five member states have been virtually zero since 2010, some barriers must still be dismantled. A McKinsey survey of regional businesses identified restrictions on foreign investment and ownership; inconsistent standards and regulations; and inefficient customs procedures as the biggest remaining barriers to trade.

Though full integration appears unlikely by ASEAN’s next year target, lately the effort has been imbued with a renewed sense of urgency. As wages in China rise, Southeast Asian economies have a window of opportunity to become the next “factories to the world.”

Of course, competing on the basis of low wages alone would be inadequate to raise living standards in the long term. ASEAN will also need to compete on productivity — an area in which countries like Cambodia, Indonesia and Vietnam are currently at a disadvantage. Excluding Singapore and Brunei, average labor productivity remains about 40 percent lower than in China.

For ASEAN to become a real manufacturing powerhouse, its lower-income economies will need to focus on modernizing equipment and processes, and building their workforces’ skills. They must also increase and sustain investment to address glaring infrastructure gaps and bring down high logistics costs.

ASEAN’s focus on trade makes diversity an advantage, as companies seek to benefit from low-cost labor in some countries and intermediate manufacturing capabilities in others, all while gaining access to one of the world’s most sophisticated financial and logistics centers. Though member states may sometimes have to compete with one another for market share and multinational operations, their areas of specialization would largely be complementary.

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