Thu, Feb 12, 2009 - Page 9 News List

When the Internet and TV take on print media, it’s a global battle

France has given teenagers a year’s free newspaper subscription to prop up a failing industry. Should other countries follow suit? And would young people welcome this?

By Lizzy Davies, Kate Connolly, Tania Branigan, EdPilkington, Ro  /  THE GUARDIAN , PARIS, BERLIN, BEIJING, NEW YORK, CARACAS AND MUMBAI

No media analyst concedes that print is going out of style in India, but there are concerns about how content is changing. P.N. Vasanti, director of the Centre for Media Studies in Delhi, says that newspapers are “giving in to tabloidization and trivialization of content.”

“In terms of coverage on the front pages we are not seeing critical issues like environment and wildlife, corruption and heritage,” Vasanti said. “Even education is not there 95 percent of the time. We are seeing some signs of a similar trend even in India to catch young readers. But we have to ask: What is the price?”

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