Sales performance of Taiwanese e-commerce players on Saturday set new records last weekend, thanks to Taiwanese interest in the annual Singles’ Day shopping festival that originated in China in the 1990s.
TV and online retailer Momo.com Inc (富邦媒) said revenue skyrocketed 150 percent year-on-year to NT$740 million (US$24.51 million) on Singles’ Day, also known as “Double 11” for the Nov. 11 date, from NT$300 million on the same day last year.
The NT$740 million is 10 times higher than its average daily revenue, setting a new record for a daily high, Momo.com said, adding that online visitors on Saturday jumped 56.25 percent annually to reach 7.5 million.
Momo.com said the largest purchase on that day was NT$2.4 million and the second-biggest buy was more than NT$1 million. The company declined to disclose the products, saying it would be a violation of customer privacy.
“The festive atmosphere for Singles’ Day is much stronger in Taiwan this year, as more e-commerce operators are joining the annual shopping festival and are stepping up marketing efforts,” Momo.com president Lin Chi-feng (林啟峰) told a media gathering at the beginning of this month.
Momo.com said it integrated its online and offline resources by convening a 10-hour marketing event in Xinyi District on Saturday, inviting 11 Taiwanese celebrities to live-stream promotions of discounted products displayed on the event stage.
PChome Online Inc (網路家庭), the nation’s largest online shopping portal operator, joined the shopping festival for the first time this year.
PChome invited singers, such as South Korea’s Hyeon-a and Taiwan’s Show Luo (羅志祥), for a three-hour Singles’ Day event from 9pm to midnight Friday night and broadcast the show on its Web site and its social network accounts.
PChome said the number of new members registered on Friday was five times higher than its daily average and that the number of purchases tripled its daily average. The company declined to reveal exact figures.
PChome subsidiary PChomestore Inc (商店街) said that orders on Saturday broke the company’s daily order record — 430,000 — and that revenue ballooned 600 percent compared with the same day last year.
TV shopping operator Eastern Home Shopping & Leisure Co Ltd (EHS, 東森購物) said its sales on Saturday increased by 80 percent compared with the same day a year ago and represented a quadruple jump over its daily sales.
EHS attributed the strong growth to the increasing popularity of the Singles’ Day shopping event in Taiwan.
“The fact that Singles’ Day this year happened to be on a weekend also gave consumers more time to shop,” the company said in a statement.
EXPANSION: The investment came as ASE in July told investors it would accelerate capacity growth to mitigate supply issues, and would boost spending by 16 percent ASE Technology Holding Co (ASE, 日月光投控), the world’s biggest chip assembly and testing service provider, yesterday said it is investing NT$17.6 billion (US$578.6 million) to build a new advanced chip packaging facility in Kaohsiung to cope with fast-growing demand from artificial intelligence (AI), high-performance-computing (HPC) and automotive applications. The new fab, called K18B, is to commence operation in the first quarter of 2028, offering chip-on-wafer-on-substrate (CoWoS) chip packaging and final testing services, ASE said in a statement. The fab is to create 2,000 new jobs upon its completion, ASE said. A wide spectrum of system-level chip packaging technologies would be available at
Taiwan’s foreign exchange reserves hit a record high at the end of last month, surpassing the US$600 billion mark for the first time, the central bank said yesterday. Last month, the country’s foreign exchange reserves rose US$5.51 billion from a month earlier to reach US$602.94 billion due to an increase in returns from the central bank’s portfolio management, the movement of other foreign currencies in the portfolio against the US dollar and the bank’s efforts to smooth the volatility of the New Taiwan dollar. Department of Foreign Exchange Director-General Eugene Tsai (蔡炯民)said a rate cut cycle launched by the US Federal Reserve
HEAVYWEIGHT: The TAIEX ended up 382.67 points, with about 280 of those points contributed by TSMC shares alone, which rose 2.56 percent to close at NT$1,400 Shares in Taiwan broke records at the end of yesterday’s session after contract chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) hit a fresh closing-high amid enthusiasm toward artificial intelligence (AI) development, dealers said. The TAIEX ended up 382.67 points, or 1.45 percent, at the day’s high of 26,761.06. Turnover totaled NT$463.09 billion (US$15.22 billion). “The local main board has repeatedly hit new closing highs in the past few sessions as investors continued to embrace high hopes about AI applications, taking cues from a strong showing in shares of US-based AI chip designer Nvidia Corp,” Hua Nan Securities Co (華南永昌證券) analyst Kevin Su
Handset camera lens maker Largan Precision Co (大立光) on Sunday reported a 6.71 percent year-on-year decline in revenue for the third quarter, despite revenue last month hitting the highest level in 11 months. Third-quarter revenue was NT$17.68 billion (US$581.2 million), compared with NT$18.95 billion a year earlier, the company said in a statement. The figure was in line with Yuanta Securities Investment Consulting Co’s (元大投顧) forecast of NT$17.9 billion, but missed the market consensus estimate of NT$18.97 billion. The third-quarter revenue was a 51.44 percent increase from NT$11.67 billion in the second quarter, as the quarter is usually the peak
RSS