Mon, Jul 11, 2011 - Page 12 News List

FEATURE: Local textile firm wakes up and smells the coffee

BUZZING:The innovative coffee-ground material, which protects against UV rays and dries quickly, has the attention of some big-name international brands

By Benjamin Yeh  /  AFP, TAIPEI

Vincent Wu, a manager at Singtex Industrial Co, smells a roll of fabric created partly from coffee grounds at the company’s headquarters in Wuku, an industrial park in New Taipei City.

Photo: AFP, Patrick Lin

Taiwan’s once-booming textile industry entered this decade in need of a wake-up call, with global competition having reduced exports by more than a third. However, one firm has received a boost from a surprising source: coffee.

The S. Cafe fabric, made by Singtex Industrial Co (興采實業), incorporates recycled coffee grounds from Starbucks and 7-Eleven, and has proved to be a hit with heavyweight international brands including Nike and North Face.

Industry figures say the fiber — more than three years in development and sold under the slogan “Drink it, wear it” — shows how the sector might reinvent itself as green, savvy and even cool.

“S. Cafe fiber marks a technological breakthrough in the company’s research and development,” said Jason Chen (陳國欽), the company’s 50-year-old chairman, who drinks four cups of coffee a day.

The nation’s textile exports peaked in 1997 with a value of US$16.7 billion, but since then overseas shipments have been declining, as wages have gone up while tough and nimble rivals have emerged in China.

Partly because of the global financial crisis, exports hit a nadir of US$9.4 billion in 2009, according to figures compiled by Taiwan Textile Research Institute (紡織產業綜合研究所), a semi-official industry research unit.

Yet Frank Hsu (許文正), deputy secretary-general of the Taiwan Textile Federation (台灣紡拓會), says this is not the end of the story.

“The textile industry is by no means a ‘sunset industry,’” he said. “Rather, the sun is right above our heads.”

The textile sector, in which 4,000 companies now employ about 190,000 workers, needs a renaissance, but it may not be easy — and it definitely will not be cheap.

Singtex spent NT$50 million (US$1.7 million), or about a third of its capital, to develop its new fabric, about 2 percent of which is coffee extracts, with the rest polyester or nylon. However, the investment has paid off.

S. Cafe revenues came in at about NT$100 million last year and sales from fiber-related businesses have hit NT$170 million in the five months to May, accounting for 20 percent of the company’s revenues.

The addition of coffee grounds helps to control odors and protect against UV rays, as well as enabling the fabric to dry faster. However, too many grounds would make the fibers snap easily, meaning the process had to be finely calibrated.

The results have created a buzz. US outdoor footwear and apparel giant Timberland describes a jacket using the fabric as “our most environmentally conscious performance jacket ever.”

Altogether, Singtex supplies fabric to nearly 70 globally noted brands, from Germany’s Puma to Japan’s Mizuno.

Its secret was helping those firms make environmental concerns part of their corporate image.

“This is a smart marketing strategy. It speaks directly to the hearts of environmentally conscious consumers,” said Yin Cheng-ta, a Taiwan Textile Research Institute official.

As the industry seeks fresh vitality, Singtex’s success is remarkable, but not unique. Inventiveness has become a necessity for companies who have not moved their production to low-cost areas in China and Southeast Asia.

Several firms have branched out into creating fine fibers, with companies including Nan Ya Plastics Co (南亞塑膠), Zig Sheng Industrial Co (集盛實業) and Chain Yarn Co (展頌) producing yarns with less than five denier — compared with a normal 75 denier.

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