Prices for liquid-crystal-display (LCD) panels are expected to hold steady in the second half of this month on the back of stronger-than-expected television demand during holiday shopping, a market researcher said yesterday.
The price for a 32-inch LCD TV panels may drop 1 percent, or US$2, to about US$206 per unit in the second half of this month, from US$208 in the first two weeks of the month, DisplaySearch’s tally showed.
“The demand for panels is higher than expected in November, and some panelmakers intend to keep the prices flat or drop them modestly,” DisplaySearch said in a report yesterday.
“Many TV brands are planning very aggressive promotional prices in the coming shopping season in the US and European markets to boost the demand,” the Austin, Texas-based research house said.
Panelmakers also found increasing demand from Chinese TV makers, the researcher said.
Prices for PC monitors may drop by about 2.5 percent, DisplaySearch said.
A mainstream 19-inch LCD PC monitor panel may drop by 2.6 percent, or US$2, to US$74 in the second half of this month.
That would bring the monthly decline of monitor panels to 3.9 percent this month, smaller than last month’s 10 percent monthly decrease, the researcher said.
Taipei-based researcher WitsView said prices of LCD TV panels would be flat. A 32-inch TV panel may hold steady at US$200 per unit this month and computer panel prices may drop between 1 percent and 3 percent, the company’s Web site said.
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