Fri, Jun 12, 2009 - Page 12 News List

Malaysia springboard to ASEAN: envoy

STAFF WRITER, WITH CNA

Abdullah Mohd Salleh, president of the Taipei-based Malaysian Friendship and Trade Center (MFTC) and Malaysia’s top envoy to Taiwan, urged Taiwanese companies yesterday to explore business opportunities in his country and use it as a springboard to the ASEAN market, starting by participating in Malaysia’s trade exhibition later this year.

“Given that Malaysia is considered the commerce center of the ASEAN bloc, INTRADE Malaysia 2009 can also be used as a springboard to penetrate the ASEAN market of 600 million consumers as well as the Middle East markets, especially for Halal products,” Abdullah said at a news conference to promote INTRADE Malaysia, which will take place from Nov. 10 through Nov. 12 in Kuala Lumpur for the third consecutive year.

Abdullah said the strong trade and investment relationship between Taiwan and Malaysia had become the foundation for developing cooperation in tourism, education, culture and friendship.

Abdullah said the two sides could also cooperate in other sectors, such as construction services, building materials, Islamic banking, Halal products, palm oil-based products, agro-biotechnology, as well as marine and pharmaceutical sectors and tropical medicine.

Muhd Shahrulmiza Zakaria, director of trade at MFTC, said that last year alone, the trade show had 368 exhibitors from 32 countries and attracted some 4,800 visitors, generating US$60 million in sales.

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