Internet giant Google is testing a new service that would expand its TV-ad brokering business to YouTube and video on other Web sites, the Wall Street Journal reported on Friday.
Michael Steib, Google’s director of TV ads, told the newspaper that Google was working on technology that would allow advertisers to buy ads across Google TV, YouTube and other Web sites through the same interface.
He said Google was testing the service, called Google TV Ads Online, with a small group of advertisers. The newspaper said it was likely to be introduced in the coming months.
It said Google, which currently makes 97 percent of its revenue from online advertising, was hoping the new service would make it easier for bigger brand advertisers to spend across both traditional and online media.
The Journal said that for the new effort to work, however, YouTube needed to secure longer-form video such as TV shows and movies.
And it noted that some TV ads may not be suitable to run before or alongside online video.
Google’s move comes as increasing numbers of people are watching TV online.
Earlier this year, Google dropped another advertising initiative, its Print Ads program, an attempt to auction off space in newspapers to bargain-seeking advertisers.
The elimination of Print Ads came as Google cut costs in the face of a struggling economy that has slowed even the online advertising king’s money-making machine.
Google also announced it was getting out of the broadcast radio advertising business in a move that was expected to result in the Internet powerhouse shedding about 40 workers.
On Thursday, Google said that it planned to cut nearly 200 marketing and sales jobs from its international operations.
Google’s rapid growth resulted in some job duplications and the company “over-invested” in some areas, Google senior vice president of sales and business development Omid Kordestani said.
AI BOOST: Although Taiwan’s reliance on Chinese rare earth elements is limited, it could face indirect impacts from supply issues and price volatility, an economist said DBS Bank Ltd (星展銀行) has sharply raised its forecast for Taiwan’s economic growth this year to 5.6 percent, citing stronger-than-expected exports and investment linked to artificial intelligence (AI), as it said that the current momentum could peak soon. The acceleration of the global AI race has fueled a surge in Taiwan’s AI-related capital spending and exports of information and communications technology (ICT) products, which have been key drivers of growth this year. “We have revised our GDP forecast for Taiwan upward to 5.6 percent from 4 percent, an upgrade that mainly reflects stronger-than-expected AI-related exports and investment in the third
Mercuries Life Insurance Co (三商美邦人壽) shares surged to a seven-month high this week after local media reported that E.Sun Financial Holding Co (玉山金控) had outbid CTBC Financial Holding Co (中信金控) in the financially strained insurer’s ongoing sale process. Shares of the mid-sized life insurer climbed 5.8 percent this week to NT$6.72, extending a nearly 18 percent rally over the past month, as investors bet on the likelihood of an impending takeover. The final round of bidding closed on Thursday, marking a critical step in the 32-year-old insurer’s search for a buyer after years of struggling to meet capital adequacy requirements. Local media reports
TECHNOLOGICAL RIVALRY: The artificial intelligence chip competition among multiple players would likely intensify over the next two years, a Quanta official said Quanta Computer Inc (廣達), which makes servers and laptops on a contract basis, yesterday said its shipments of artificial intelligence (AI) servers powered by Nvidia Corp’s GB300 chips have increased steadily since last month, should surpass those of the GB200 models this quarter. The production of GB300 servers has gone much more smoothly than that of the GB200, with shipments projected to increase sharply next month, Quanta executive vice president Mike Yang (楊麒令) said on the sidelines of a technology forum in Taipei. While orders for GB200 servers gradually decrease, the production transition between the two server models has been
ASE Technology Holding Co (日月光投控), the world’s largest integrated circuit (IC) packaging and testing supplier, yesterday announced a strategic collaboration with Analog Devices Inc (ADI), coupled with the signing of a binding memorandum of understanding. Under the agreement, ASE intends to purchase 100 percent shares of Analog Devices Sdn Bhd and acquire its manufacturing facility in Penang, Malaysia, a press release showed. The ADI Penang facility is located in the prime industrial hub of Bayan Lepas, with an area of over 680,000 square feet, it said. In addition, the two sides intend to enter into a long-term supply agreement for ASE to
RSS