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Electronic Arts releases six new games

Electronic Arts Inc (EA, 美商藝電), a US developer and publisher of interactive entertainment and games software, launched six new games in Taiwan yesterday ahead of the holiday season.

“EA currently has around 20 to 30 percent of Taiwan’s gaming market share. We hope to attract more customers with these new game releases,” Claire Wu (吳若君), product manager of Electronic Arts Taiwan, said at a briefing yesterday.

As gaming companies traditionally derive most of their revenue during holiday seasons, these six games will be released consecutively until the end of the year on the most popular console systems and personal computers.

Wu said that Red Alert (紅色警戒) and National Basketball Association (NBA) Live (勁爆美國職籃) are two of EA’s more popular games in Taiwan.

“These games have been in circulation for many years now. Each year, we have a new update. There are some players in their 30s and 40s who have been hooked on the game since the first generation,” she said.

A new game for next month is called Spore. Wu described the game as microscopically and macrocosmically creating a universe.

“You can nurture your creature through five stages of evolution: cell, creature, tribe, civilization and space. It is quite an entertaining as well as educational game,” she said.

Face Breaker (破相王) is the personal favorite of Fiona Tai (戴瑋嫻), marketing manager of Elite Creative Marketing Co (依利特整合行銷).

This lighthearted boxing game “literally allows players to break each others’ faces, aided by EA’s real-time facial deformation.”

“One of the great features of Face Breaker is that you can upload pictures of anyone whose face you would like to break. For example, [former president] Chen Shui-bian (陳水扁) or [President] Ma Ying-jeou (馬英九),” Tai said.
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