The Union Bank of Taiwan (聯邦銀行) launched a new co-branded credit card yesterday with TransAsia Airways Corp (復興航空), offering benefits such as a free round-trip ticket to travelers who fly with the airline between Taiwan and China.
Cardholders who use the card to pay for five round-trip flights between Taiwan and China on TransAsia Airways will receive a free round-trip ticket, a bank executive said at the card’s launch.
“The new card will be the best choice for cross-strait business travelers,” said Celia Chu (朱郁青), chief executive officer of the bank’s credit card group.
By the end of the year, new cardholders will also be able to earn mileage by using the card, the bank said.
Cardholders who use the card to pay for direct flights to China including Macau within three months of receiving their credit cards will earn double mileage points.
Special cards for high-spending clients will also entitle holders to a 20 percent discount on domestic TransAsia Airways flights before Nov. 30.
Amid soaring fuel prices, only carriers with diversified services and competitive pricing will be able to compete, Chu said.