This year’s Thai Festival is to be held in Taipei next week, featuring food, performances and an artificial intelligence (AI) exhibit that would let visitors virtually try on national costumes developed by Thailand’s late queen mother, the Thailand Trade and Economic Office said yesterday.
This year’s Thai Festival would feature a diverse lineup of performances and exhibits aimed at giving visitors “a firsthand sense of the creativity and beauty of Thai culture,” office Executive Director Narong Boonsatheanwong, Thailand’s top representative to Taiwan, told a news conference in Taipei.
The festival, themed “Creative Life and Creative Heartbeat,” would be held at the Far Eastern Department Store Xinyi A13 from Friday to Sunday next week, featuring food stalls and exhibits by 10 selected Thai brands, Narong said.
Photo: CNA
The office would also use the festival to honor Thailand’s Queen Mother Sirikit, who died in October last year, by highlighting some of her past contributions, especially her “invaluable” role in developing Thailand’s national costume, he said.
In the 1960s, Thai women did not yet have a clearly defined national costume, so the Queen Mother directed experts to study ancient court attire and incorporate modern tailoring techniques in developing traditional royal dress, Narong said.
Those designs later became a model for today’s national costume for Thai women and were designated as part of Thailand’s national cultural heritage in 2023, he added.
During the festival, visitors would be able to use an AI-powered interactive exhibit to virtually try on Thailand’s national costumes and take photographs at the venue, Narong said.
Thai performers have been invited to the festival, including dance group Sbunnga, music group the Ping Reverie and boy band Lad, he said, adding that another 13 T-Pop artists would also appear and interact with the crowd.
With the opening ceremony set to begin at 3pm on Saturday next week, three lucky visitors would be selected to win round-trip tickets from Taipei to Bangkok, the office said.
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