Taiwan is enlisting New York’s iconic yellow taxis to help promote an event advocating gender equality that is to coincide with a UN session in the city on women’s empowerment, a diplomat overseeing the campaign said yesterday.
Kang Chia-chi (康嘉棋), deputy chief of the Ministry of Foreign Affairs’ Department of NGO International Affairs, said a "Taiwan Gender Equality Week" (TGEW) is to be held to coincide with the 70th session of the Commission on the Status of Women (CSW70) being held at UN Headquarters from Monday next week to March 19.
To promote the event, which has been held annually since 2020 to back Taiwan’s efforts to advance gender equality, Taiwan’s representative office in New York is running an ad campaign featuring an animation display atop yellow taxis from Friday to March 19, Kang said.
Photo: CNA
The animation reads "Her rights, Our pride" and "Taiwan, Empowering Women," he said.
Bus shelters and subway stations near Midtown Manhattan as well as major tourist attractions would also feature billboards with the same wording from Friday to March 22 and Friday to March 19 respectively, he said.
As for Taiwan Gender Equality Week, a highlight of the program would be "Taiwan Cultural Night" on Friday next week, featuring remarks by invited guests and a performance by a Taiwanese jazz singer, he said.
More than 30 non-governmental forums would also be held during the series of activities, bringing together representatives from more than 30 non-governmental organizations and government agencies to share Taiwan’s gender equality initiatives with the international community, Kang said.
The theme of the CSW70 is "Ensuring and strengthening access to justice for all women and girls, including by promoting inclusive and equitable legal systems, eliminating discriminatory laws, policies, and practices, and addressing structural barriers."
Taiwan has sponsored TGEW because it is not a member of the UN and cannot participate in CSW70.
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