CTBC today vowed to take action against the Shanghai Brothers if necessary, saying it was unaware that the new Chinese baseball team was using a logo and name closely resembling that of its team, the CTBC Brothers.
Authorities recently published a promotional poster for the Chinese Professional Baseball (CPB) to begin next year featuring the logos of five teams, including the Shanghai Brothers, which depicts a yellow elephant in a baseball cap holding a bat.
The CTBC Brothers’ logo depicts a yellow elephant in a baseball cap holding a baseball.
Photo: Taipei Times
CTBC said the baseball team and its management were unaware of online reports about the Shanghai Brothers, but would take necessary action if any infringement is identified.
The company added that it would prioritize Taiwan’s interests and its baseball fans.
Tsai Chi-chang (蔡其昌), commissioner of the Chinese Professional Baseball League (CPBL), Taiwan’s top-tier league, told reporters that baseball has never been a common or popular sport in China, so it is strange for professional teams to suddenly appear.
Tsai, who is also a Democratic Progressive Party legislator, said the CPBL has been aware of this issue for the past six months, but it still has no way of knowing how it would develop.
China’s plagiarism extends beyond the Brothers’ logo, as the CPB logo also has close aesthetic similarities to the CPBL logo, which was originally designed 36 years ago, Tsai said.
However, according to consultations with legal experts, this does not constitute copyright infringement, he said.
Team logo trademarks belong to the teams themselves, not to the CPBL, Tsai said.
While the CPBL is not involved with team operations or commercial activities, it would take action if commercial activities conflict with the league’s interests, he added.
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