A survey conducted by the Institute for Information Industry’s Market Intelligence and Consulting Institute (MIC) and released on Thursday showed that “stories” are the most liked kind of content on communications apps and social media.
In this context, “stories” refers to content on Instagram or Facebook that can only be viewed for 24 hours. They can appear in the form of short videoclips, graphics, pictures, text or a combination of these different elements.
After stories, which were preferred by 37 percent of respondents, videos clips came next with 34 percent, followed by live videos with 26.1 percent, text with 25.7 percent, and two-dimensional pictures, photos and graphs with 25 percent.
Photo: Reuters
The rankings and percentages of text and pictures fell from the previous year, the MIC said.
The survey showed that young people in the age brackets of 18 to 25 and 26 to 35 had a strong preference for “stories,” with 55 and 46 percent respectively.
A significant gap between the use of social media by different generations was also revealed in the survey.
The 18-to-25 age group used Instagram significantly more than other age groups, while more than 60 percent also frequently used YouTube and Instagram.
Facebook use was divided between those over and under the age of 35. Less than 60 percent of respondents between the ages of 18 and 35 used Facebook, compared to 75 percent among people aged 36 to 65.
Overall, the most commonly used social media platforms in Taiwan are Facebook (70 percent), YouTube (53 percent), Instagram (34 percent), PTT (11 percent) and Dcard (9 percent).
As to graphic and text advertisements on social media, more than half of Internet users said they preferred content that can be read within one minute.
They secondly preferred advertisements with fewer than 10 keywords, MIC industry analyst Hung Chi-ya (洪齊亞) said.
The reasons for using social media have changed, Hung said.
“Watching entertaining content” has replaced “following and interacting with friends and family” as the top reason.
The third-most cited reason, “obtaining news information,” also increased.
This indicates that the core function of social media has gradually transitioned from social interaction to comprehensive information access, Hung said.
As for communications applications, the top two used by Taiwanese users are Line (87 percent) and Messenger (24 percent), according to the MIC report.
These apps are increasingly evolving into tools for consumer activities, expanding their role beyond simple messaging, Hung said.
While the main use of these applications remains contacting friends and family (76 percent), that percentage fell from last year. Meanwhile, consumption-related functions, including mobile payment, receiving and browsing information, shopping, mobile membership and points collection, has increased, Hung said.
The report was conducted during the fourth quarter of last year, with 1,068 valid samples, a confidence level of 95 percent and a sampling error of 3 percentage points, the MIC said.
TRAFFIC SAFETY RULES: A positive result in a drug test would result in a two-year license suspension for the driver and vehicle, and a fine of up to NT$180,000 The Ministry of Transportation and Communications is to authorize police to conduct roadside saliva tests by the end of the year to deter people from driving while under the influence of narcotics, it said yesterday. The ministry last month unveiled a draft of amended regulations governing traffic safety rules and penalties, which included provisions empowering police to conduct mandatory saliva tests on drivers. While currently rules authorize police to use oral fluid testing kits for signs of drug use, they do not establish penalties for noncompliance or operating procedures for officers to follow, the ministry said. The proposed changes to the regulations require
The Executive Yuan yesterday announced that registration for a one-time universal NT$10,000 cash handout to help people in Taiwan survive US tariffs and inflation would start on Nov. 5, with payouts available as early as Nov. 12. Who is eligible for the handout? Registered Taiwanese nationals are eligible, including those born in Taiwan before April 30 next year with a birth certificate. Non-registered nationals with residence permits, foreign permanent residents and foreign spouses of Taiwanese citizens with residence permits also qualify for the handouts. For people who meet the eligibility requirements, but passed away between yesterday and April 30 next year, surviving family members
China Airlines Ltd (CAL) yesterday morning joined SkyTeam’s Aviation Challenge for the fourth time, operating a demonstration flight for “net zero carbon emissions” from Taiwan Taoyuan International Airport to Bangkok. The flight used sustainable aviation fuel (SAF) at a ratio of up to 40 percent, the highest proportion CAL has achieved to date, the nation’s largest carrier said. Since April, SAF has become available to Taiwanese international carriers at Taipei International Airport (Songshan airport), Kaohsiung International Airport and Taoyuan airport. In previous challenges, CAL operated “net zero carbon emission flights” to Singapore and Japan. At a ceremony at Taoyuan airport, China Airlines chief sustainability
‘ONE CHINA’: A statement that Berlin decides its own China policy did not seem to sit well with Beijing, which offered only one meeting with the German official German Minister for Foreign Affairs Johann Wadephul’s trip to China has been canceled, a spokesperson for his ministry said yesterday, amid rising tensions between the two nations, including over Taiwan. Wadephul had planned to address Chinese curbs on rare earths during his visit, but his comments about Berlin deciding on the “design” of its “one China” policy ahead of the trip appear to have rankled China. Asked about Wadephul’s comments, Chinese Ministry of Foreign Affairs spokesman Guo Jiakun (郭嘉昆) said the “one China principle” has “no room for any self-definition.” In the interview published on Thursday, Wadephul said he would urge China to
RSS