Four new videos promoting Taiwan as a destination for international tourists were released yesterday by the Tourism Administration.
The videos are to be broadcast on international platforms including CNN and the BBC, as well as various domestic and international social media, the Tourism Administration said.
They use waves as a visual theme, aligning with the new brand for Taiwanese tourism launched by the agency in May: “Taiwan — Waves of Wonder.”
Photo: CNA
The first video, Share NOW, introduces the Taiwan Lantern Festival, the Yongle Fabric Market, Kaohsiung’s Sanfeng Temple (三鳳宮), Matsu Island’s Baiming Festival (擺暝祭) and Taipei 101’s New Year fireworks display.
The second, Discover NOW, incorporates Taiwan’s beautiful landscapes.
The third, Engage NOW, shows the convenience of traveling around Taiwan by bike and train, and introduces the nation’s diverse ethnic groups and hospitable culture.
Photo courtesy of the Tourism Administration
The fourth, Enjoy NOW, highlights leisure activities such as shopping, massages, soaking at hot springs and delicious food.
The videos were directed by Andrew Gregg, a Canadian who said he fell in love with Taiwan after moving here to teach in 2000, deciding to stay long-term.
“Taiwan is a great place for tourists because you can do lots of different things in a single day,” Gregg said. “I am happy to make films to share how great Taiwan is with the rest of the world.”
“Taking an international perspective, the director introduces different sides of Taiwan, from Taipei 101 to indigenous communities, night markets to Michelin-starred restaurants and semiconductors to traditional culture,” Tourism Administration Deputy Director-General Chou Ting-chang (周廷彰) said.
The goal for the number of tourists to visit this year was 10 million, but due to typhoons, earthquakes and Chinese military exercises, the Ministry of Transportation and Communications said that it would only reach about 7.5 million.
“Tourists numbers for this year have already surpassed 6 million, with the majority coming from Hong Kong, Macau, Japan and South Korea, and I believe we will pass last year’s numbers by continuing marketing and promotions over the next two months,” Chou said.
The Ministry of Foreign Affairs (MOFA) yesterday voiced dissatisfaction with the Comprehensive and Progressive Agreement for Trans- Pacific Partnership (CPTPP), whose latest meeting, concluded earlier the same day, appeared not to address the country’s application. In a statement, MOFA said the CPTPP commission had "once again failed to fairly process Taiwan’s application," attributing the inaction to the bloc’s "succumbing to political pressure," without elaborating. Taiwan submitted its CPTPP application under the name "Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu" on Sept. 22, 2021 -- less than a week after China
THE GOOD WORD: More than 100 colleges on both sides of the Pacific will work together to bring students to Taiwan so they can learn Mandarin where it is spoken A total of 102 universities from Taiwan and the US are collaborating in a push to promote Taiwan as the first-choice place to learn Mandarin, with seven Mandarin learning centers stood up in the US to train and support teachers, the Foundation for International Cooperation in Higher Education of Taiwan (FICHET) said. At the annual convention of the American Council on the Teaching of Foreign Languages held over the weekend in New Orleans, Louisiana, a Taiwan Pavilion was jointly run by 17 representative teams from the FICHET, the Overseas Community Affairs Council, the Steering Committee for the Test of Proficiency-Huayu, the
A home-style restaurant opened by a Taiwanese woman in Quezon City in Metro Manila has been featured in the first-ever Michelin Guide honoring exceptional restaurants in the Philippines. The restaurant, Fong Wei Wu (豐味屋), was one of 74 eateries to receive a “Michelin Selected” honor in the guide, while one restaurant received two Michelin stars, eight received one star and 25 were awarded a “Bib Gourmand.” The guide, which was limited to restaurants in Metro Manila and Cebu, was published on Oct. 30. In an interview, Feng Wei Wu’s owner and chef, Linda, said that as a restaurateur in her 60s, receiving an
MORE RETALIATION: China would adopt a long-term pressure strategy to prevent other countries or future prime ministers following in Sanae Takaichi’s steps, an academic said Taiwan should maintain communications with Japan, as Japanese Prime Minister Sanae Takaichi is to lead a revision of security documents, Taiwanese academics said yesterday. Tensions have risen between Japan and China over remarks by Takaichi earlier this month that the use of force against Taiwan would constitute a “survival-threatening situation” for Japan. Prospect Foundation president Lai I-chung (賴怡忠) yesterday said Takaichi’s stance regarding Taiwan is the same as past Japanese prime ministers, but her position is clearer than that of her predecessors Fumio Kishida and Shigeru Ishiba. Although Japan views a “Taiwan contingency” as a “survival-threatening situation,” which would allow its military to
RSS