A Taiwan tourism television commercial featuring Japanese “drama king” Takuya Kimura aired yesterday on several Japanese outlets, including TV Asahi, a Japanese women’s fashion show and television walls at the busiest intersections in Tokyo and Osaka.
The Tourism Bureau said that it hoped that the commercial would help boost the number of Japanese travelers to Taiwan.
Tourism Bureau Deputy Director-General Wayne Liu (劉喜臨) said that Taiwan is one of the few countries in the world to experience positive growth from the Japanese tourist market last year, despite the devaluation of the Japanese yen.
Approximately 1.63 million Japanese travelers visited Taiwan last year, but the number shrunk by 4.4 percent in the first eight months of this year.
According to the bureau, the 60-second commercial, titled I love Taiwan features mango shaved ice, steamed buns and oolong tea, three Taiwanese delicacies that are famous in Japan.
The commercial’s director, famed Hong Kong film director John Woo (吳宇森), weaves together time and space in Japan and Taiwan, the bureau said, adding that the commercial highlights Taiwanese food and events through a comparative montage.
The commercial moves from Japan to Taiwan through flying white doves, a signature feature of Woo’s work, the bureau said.
The bureau said that the white doves reappear toward the end of the commercial. A headline in Japanese, which means “One’s distance and heart are close to Taiwan,” is displayed on the screen as the doves take flight.
Kimura says “Time for Taiwan,” at the end of the commercial, the bureau said.
The bureau said that the commercial was shown during the program Pet Kingdom on TV Asahi between 9:30am and 10am.
The commercial was simultaneously aired on television walls at the Shibuya Train Station intersection in Tokyo and television walls in Dotonbori in Osaka.
Bureau representatives aired the commercial in Japan for about 30,000 women aged between 15 and 35 attending the Tokyo Girls Collection fashion show yesterday.
The 60-second commercial has also been edited into three 15-second commercials based on the three themes, which are to be aired on Japanese television networks next month, the bureau said.
Considering that most countries issue more than five denominations of banknotes, the central bank has decided to redesign all five denominations, the bank said as it prepares for the first major overhaul of the banknotes in more than 24 years. Central bank Governor Yang Chin-lung (楊金龍) is expected to report to the Legislative Yuan today on the bank’s operations and the redesign’s progress. The bank in a report sent to the legislature ahead of today’s meeting said it had commissioned a survey on the public’s preferences. Survey results showed that NT$100 and NT$1,000 banknotes are the most commonly used, while NT$200 and NT$2,000
The Centers for Disease Control (CDC) yesterday reported the first case of a new COVID-19 subvariant — BA.3.2 — in a 10-year-old Singaporean girl who had a fever upon arrival in Taiwan and tested positive for the disease. The girl left Taiwan on March 20 and the case did not have a direct impact on the local community, it said. The WHO added the BA.3.2 strain to its list of Variants Under Monitoring in December last year, but this was the first imported case of the COVID-19 variant in Taiwan, CDC Deputy Director-General Lin Ming-cheng (林明誠) said. The girl arrived in Taiwan on
ANNUAL EVENT: Two massive Pokemon balloons are to be set up in Daan Park, with an event zone operating from 10am to 6pm This year’s Taipei Floral Picnic is to be held at Daan Park today and tomorrow, featuring an exclusive Pokemon Go event, a themed food market, a coffee rave picnic area and stage performances, the Taipei Department of Information and Tourism said yesterday. Two massive Pokemon balloons are to be set up in the park as attractions, with an exclusive event zone operating from 10am to 6pm, it said. Participants who complete designated tasks on-site would have a chance to receive limited-edition souvenirs, it added. People could also try the newly launched game Pokemon Pokopia in the trial area, the department said. Three PokeStops are
This year’s Taipei Floral Picnic is to be held at Daan Park this weekend, featuring an exclusive Pokemon Go event, a theme food market, a coffee rave picnic area and stage performances. Pokemon Go Two massive Pokemon balloons are to be set up in the park as photo attractions, with an exclusive event zone operating from 10am to 6pm. Participants who complete designated tasks on-site would have a chance to receive limited-edition souvenirs. Pokemon trainers could also experience the newly launched game Pokemon Pokopia in the trial area. Three PokeStops are to be set up in the park. Trainers are invited to take
RSS