Restaurants and hotels are gearing up to grab more of the Christmas spending pie with new menus and promotional campaigns aimed at taking advantage of rising patronage during the season. Some restaurants are offering upscale meals at a cost of more than NT$1,000 (US$32.15) per person — much more than the average meal in Taiwan — in the hope that sales rise between 10 percent and 20 percent from Christmas last year.
Wowprime Corp, a leading restaurant chain which operates more than 13 brands in Taiwan, including Wang Steak, said that it has come up with holiday promotions at several of its restaurants, including Japanese restaurant Tokiya, fusion cuisine chain Chamonix and Famonn Coffee.
Tokiya’s winter menu features special ingredients such as sesame and lily, which are traditionally used to improve health and fight off a bitter winter, and diners who download a coupon from Tokiya’s Web site by Dec. 25 are eligible for a buy three, get one free promotion.
According to Wowprime, Tokiya serves more than 3.39 million customers a year, and more than 40 percent of them come with family members, making a group deal more attractive.
Famonn Coffee, also owned by Wowprime, said it is targeting female customers with new macaroons, and deserts with cranberries and Belgium chocolate.
The Landis Taipei Hotel is offering traditional French cuisine at a premium rate, ranging from NT$1,500 to NT$4,200 per person, in a bid to dominate the upscale market. The hotel expects business to increase by between 10 and 20 percent from last year.
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