In a poll of the top 100 most popular Web sites in Taiwan, Facebook nabbed the No. 1 spot for the second year running, but e-commerce sites showed significant growth, according to a survey by Business Next.
It is the sixth year that the magazine, which focuses on digital age technology and information, has compiled a list of the nation’s 100 most popular Web sites. Over the past six years, social Web sites have been the most visited sites and in keeping with that trend YouTube came in second place this year, while the Yahoo!Kimo search engine came in third.
Tsai Ai-ling (蔡璦玲), Business Next’s deputy director of marketing, said yesterday that while social Web sites are still the strongest draws, the growing popularity of e-commerce sites such as eBay and Amazon was surprising.
On a sector-by-sector basis, e-commerce jumped from fourth place last year to second this year, marking the “beginning of the great e-commerce period,” Tsai said.
Group-purchasing Web sites had first appeared last year, but have already risen rapidly in the rankings.
Groupon Taiwan and GOMAJI, ranked 39th and 74th respectively in this year’s list, Business Next senior editor Chen Yi-ju (陳怡如) said.
Other Web sites that had seen big leaps in popularity included the Taiwanese clothing brand lativ, at 28th from 74th last year, and Uni-President Co 7net, at 61st from 97th place last year, Chen said.
Among the top 20 government Web sites, the Central Weather Bureau held onto its top ranking. Not only was it popular because of the usefulness and importance of its content, but it also scored highly for convenience, as it can easily be viewed on smartphones.
Translated by Jake Chung, staff writer
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