Keelung is a rainy city, especially this year, but rain is also a selling point for Keelung. The city government has launched a creative marketing campaign called “a date in the rain,” whereby people can enjoy special rainy-day discounts by simply subscribing to the “ting-a-kha” Line instant messenger account. Keelung Mayor Lin Yu-chang invites everyone to savor a special kind of pleasure by sipping coffee on a rainy day.
Lin says the “ting-a-kha” Line account is Taiwan’s first creative marketing campaign that takes rainfall as the benchmark for offering discounts, and the more it rains, the bigger the discount. He says the plan has received a good response from a large number of local businesses, including cafes, specialty restaurants and souvenir shops.
Lin says the Line account’s name “ting-a-kha” alludes to Keelungers’ habit of drinking coffee in covered walkways, where the romantic view of a rainy street forms a different kind of ambience. By touring Keelung on a rainy day, visitors can soak up this unusual atmosphere and get a discount at the same time.
Photo courtesy of Keelung City Government 照片︰基隆市政府提供
Director Tanya Tseng of Keelung City Government’s Department of Tourism and City Marketing says that the “ting-a-kha” Line account launched by the city government in cooperation with a local company combines communication software with rainfall data and uses a back-end database and system computing to transmit retailers’ discounts according to the current day’s rainfall, with discounts of up to 15 percent or special offers of free food items, but this kind of discount is not available if you visit on a sunny day. Consumers can simply scan a QR code to keep track of Keelung’s weather and use the “ting-a-kha” functions, she said. (Liberty Times, translated by Julian Clegg)
基隆市愛下雨，今年雨量特別多，但雨竟然也是基隆的賣點！基隆市政府推出「雨禮有約」的創意營銷方案，民眾只要加入「亭仔咖」Line帳號，就有雨天專屬優惠。基隆市長林右昌邀大家雨天來喝咖啡，也是一種特殊的享受。
林市長說，「亭仔咖」Line帳號是台灣第一個專為雨量設計優惠標準的創意行銷，下雨下得越多，就有越多的優惠，也吸引許多在地咖啡廳、特色料理、伴手禮等店家響應。
Photo courtesy of Keelung City Government 照片︰基隆市政府提供
林市長指出，Line帳號取名為「亭仔咖」是因為在騎樓喝咖啡，搭配著浪漫的雨中街景，有一種不同的意境，也是基隆人的習慣，雨天到基隆觀光，感受不同的情調還有優惠。
基隆市政府觀光及城市行銷處曾姿雯處長提到，市府與在地業者一同推出的「亭仔咖」Line官方帳號，結合通訊軟體以及雨量數據，經由後端資料庫及系統運算，配合當天雨量送出各店家的優惠折扣，最低下殺八五折，或有餐點贈送，但晴天來就沒有此類優惠。消費者只要掃描QR code即可掌握基隆氣候並使用「亭仔咖」功能。
（自由時報盧賢秀）
Bilingual Story is a fictionalized account. 雙語故事部分內容純屬虛構。 “Sentence me to death! I beg you — I beg you!” He stood, thin from weeks in a cell, but steady. The courtroom was silent. Soldiers lined the walls. Reporters looked up, pens suspended above their notebooks. The judges shifted. Cameras clicked once, then stopped. Outside, the sun blazed over the barracks yard. Inside, it was winter. The words rebellion and death penalty hung in the air like a storm cloud about to break. But this moment had not begun here. It began three months earlier, on a warm December evening. The traffic circle
When people talk about fast delivery or logistics, most assume these are modern inventions. However, the need to convey messages and ship goods efficiently existed in ancient China. As early as the Shang and Zhou dynasties, the governments implemented official systems to deliver orders and military information across long distances. Later, this system, known as yizhan, reached its peak during the Tang period and remained crucial to Chinese society for centuries. The main function of a yizhan was to deploy documents and personnel quickly across vast regions. Messengers would stop at these stations to change horses or rest. Sometimes,
Space may be silent, but it isn’t scentless. According to Marina Barcenilla, a space scientist and fragrance designer, different celestial bodies give off a surprising range of smells. For example, Jupiter has cloud layers filled with chemicals like ammonia and sulfur, which could smell like cat urine or rotten eggs. Deeper layers, those closer to the planet’s core, might smell oily and garlicky due to phosphorus and tholins, complex organic molecules that can smell like gasoline. Barcenilla, who recreates cosmic scents for exhibitions, says these smells provide clues about the composition of planets and moons. For instance, the atmosphere
1. 我離開香港前會來看你。 ˇ I will come to see you before I leave Hong Kong. χ I will come to see you before I will leave Hong Kong. 註：表示未來的時間副詞從屬句通常用一般現在時態，但用 when 引導的名詞從屬句，如表示未來，則必須用將來時態，試觀察下列各句： I will have finished my work by the time he returns. As soon as he comes, we will start working. I don’t know when he will come; but when he does, I will speak to him. 2. 他打開門，拔腿就逃。 ˇ He opened the door and ran off. χ He opened the door and runs off. 註：在同一句中，兩個動詞表示的動作雖有先後，但都屬過去的範疇，動詞該用過去時態。 3. 他昨天告訴我他暑假期間要到泰國去。 ˇ Yesterday he told me that he was going to Thailand for the summer vacation. χ Yesterday he told me that
RSS