Yulon Nissan Motor Co (裕隆日產), the Taiwanese distributor of Infiniti vehicles, said yesterday that it would trim NT$300,000 (US$9,465) off the price of a limited number of QX60 2.0t sport utility vehicles (SUVs) following Taiwan’s decision to lower tariffs on US-made passenger cars.
The promotion applies to 30 seven-seat SUVs, including 15 units each of the Fashion and Flagship trims, the company said.
The Fashion edition will be reduced from NT$2.68 million to NT$2.38 million, while the Flagship edition will drop from NT$2.85 million to NT$2.55 million, Yulon Nissan said.
Photo courtesy of Yulon Nissan Motor Co
Other automakers have also signaled plans to adjust pricing.
Mercedes-Benz Taiwan Ltd (台灣賓士) said it would lower suggested retail prices for US-built models such as the GLE, GLE Coupe, GLS as well as the electric EQE SUV and EQS SUV, once the government finalizes implementation rules.
BMW AG’s Taiwan distributor, Pan German Motors Ltd (汎德永業), likewise said it would reduce prices for US-produced X-series models, including the X3, X5, X6 and X7, in line with the new trade measures.
According to market data, Japan accounted for 42 percent of Taiwan’s imported vehicle market last year, followed by Germany at 26 percent, while the US and South Korea each made up 6 percent.
Vehicles made in Japan, Germany and the US together represented more than 70 percent of total imports.
Taiwan imported about 12,000 vehicles from the US last year, mainly high-end electric and gasoline-powered cars. Major US-sourced brands include Tesla, Toyota, Ford, Mercedes-Benz and BMW.
The price cuts come after Taiwan and the US signed the Agreement on Reciprocal Trade (ART) on Feb. 13, which includes a commitment to eliminate tariffs on US-made passenger vehicles.
The government said it is in active communication with Washington to ensure Taiwan secures the preferential treatment outlined in the ART after the US Supreme Court ruled US President Donald Trump’s "reciprocal" tariffs unconstitutional on Feb. 20.
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